The Colgate Sensitive Original toothpaste 72 mL is a fluoride toothpaste designed for people with sensitive teeth who want effective cavity protection and long-lasting freshness. It uses potassium nitrate to help soothe nerves in exposed dentin, providing relief from sensitivity with regular brushing and a clean, confident feel after every use.
Key benefits
- Relief from tooth sensitivity through potassium nitrate targeting exposed dentin nerves.
- Fights tartar, plaque and cavities to support overall oral health.
- Fluoride protection helps strengthen enamel with daily brushing.
- Long-lasting freshness from trusted Colgate flavor.
- Suitable for adults and children over 12 years when used as directed.
Ingredients and how they matter
- Potassium Nitrate (5%) — a medicated-sensitizing agent that helps soothe nerves in exposed dentin to reduce sensitivity over time.
- Sodium Fluoride (0.24% (0.14% w/v Fluoride Ion)) — provides cavity protection by strengthening tooth enamel against decay.
- Water, Hydrated Silica, Glycerin, Sorbitol — provide texture and a smooth brushing experience.
- Sodium Lauryl Sulfate, Flavor, Poloxamer 407, Trisodium Phosphate — contribute to foaming, taste, and cleaning action.
- Cellulose Gum, Xanthan Gum, Sodium Hydroxide, Titanium Dioxide — help maintain product consistency and appearance.
- Additional ingredients include Sodium Saccharin and other common toothpaste components that support mouthfeel and flavor.
Who this is for and usage tips
This toothpaste is ideal for adults and children over 12 years who experience sensitive teeth and want cavity protection along with everyday oral care. Use as part of a regular brushing routine to maximize relief and protection. Be sure to follow the usage directions and avoid swallowing the paste. Store in a cool, dry place and keep out of reach of children.
Notes: Do not swallow. If you have questions about use for younger children or persistent sensitivity, consult a dentist.
How to use Colgate Sensitive Original Toothpaste 72mL
Follow these steps to optimize sensitivity relief and cavity protection with daily brushing.
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Prepare
Wet your toothbrush and apply a pea-sized amount of toothpaste onto the bristles.
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Brush
Brush teeth thoroughly for at least 1 minute twice a day, covering all tooth surfaces and especially sensitive areas.
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Rinse
Spit out toothpaste after brushing. Rinse with water if desired unless your dentist advised otherwise.
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Consistency
Use regularly to achieve long-term relief from sensitivity and ongoing cavity protection.
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Safety
Do not swallow. Keep out of reach of children under 12 unless supervised; consult a dentist for younger children. Follow the included product instructions for any specific usage details.
Frequently Asked Questions
Is this safe for children?
Usage is recommended for adults and children over 12 years. Children under 12 should consult a dentist or physician before use.
What should I avoid after using this toothpaste?
Do not swallow the toothpaste. Spit out after brushing and rinse as desired unless your dentist recommends otherwise.
What makes this toothpaste good for sensitive teeth?
Potassium Nitrate is included to help soothe nerves in exposed dentin, providing sensitivity relief with regular brushing.
Does it provide cavity protection?
Yes, Sodium Fluoride (0.24% with 0.14% fluoride ion) supports enamel strength and cavity protection as part of daily use.
















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