Dove Bond Strength Shampoo for Chemically Treated Hair renews with every wash and helps support hair that has been colour, bleach, straighten or blow-dry styled. This shampoo is designed for chemically treated hair, and it works with the rest of the Bond Strength system to rebuild bonds from inside out and improve the look of damaged hair over time. Aimed at people who want stronger, smoother hair after chemical services, it leaves you feeling confident about your style and daily routine.
With Liquid Bio-Protein Care technology, this formula refills weak protein and supports the hair’s structure. The included Peptide Complex targets internal strength while the system’s conditioning properties help reduce signs of accumulated chemical damage when used as directed. The result is hair that appears more resilient and easier to manage with each wash.
Key benefits
- HAIR REBORN: Renewed with every wash; hair is reborn 10X stronger when used as part of the system.*
- SHAMPOO FOR DAMAGED HAIR: Reverses visible damage when used with the Bond Strength conditioner.
- BIO-PROTEIN TECHNOLOGY: Replenishes damaged protein to strengthen each hair fiber from root to tip.
- LONG-TERM CARE: Designed to address signs of accumulated chemical damage for ultra strength and smoothness.
- VEGAN & PETA APPROVED: No animal testing globally, aligning with ethical beauty values.
Ingredients and what they do
- Peptide Complex — helps nourish and strengthen the hair’s internal bonds, supporting durability after chemical styling.
- Liquid Bio-Protein Care technology — replenishes weak protein in the hair to improve resilience with each wash.
- Bond Strength system — a formulated approach to help reverse signs of chemical damage from the inside out when used with the accompanying conditioner.
Usage tips and who this is for
- Best for chemically treated hair seeking stronger, smoother results after coloring, bleaching, straightening, or heat styling.
- Apply onto wet hair, lather and rinse, then follow with the Bond Strength Conditioner for best results.
- For enhanced repair, consider using the Bond Strength Hair Mask once a week.
- Store in a cool, dry place and keep away from children.
Discover hair freedom with a care system that respects your hair’s chemistry and your values. The formula is vegan and PETA approved, and it does not involve animal testing globally.
How to use Dove Bond Strength Shampoo for Chemically Treated Hair
A simple routine to repair and strengthen chemically treated hair using the Bond Strength system.
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Wet hair
Thoroughly wet hair with lukewarm water to open the cuticles and prepare for lathering.
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Apply shampoo
Dispense and massage the shampoo onto wet hair, focusing on the mid-lengths to ends. Lather, then rinse completely.
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Condition
Follow with the Bond Strength conditioner for best results. Rinse well after conditioning.
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Optional weekly care
For deeper repair, use the Bond Strength Hair Mask once a week in place of your regular conditioner.
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Safety reminder
If irritation occurs, discontinue use and keep out of reach of children. Follow the packaging instructions for usage.
Frequently Asked Questions
Is this product suitable for all hair types with chemical damage?
This shampoo is designed for chemically treated hair and works best when used as part of the Bond Strength system. It aims to strengthen bonds from inside out and improve visible damage when used with the conditioner.
How do I use this product for best results?
Apply to wet hair, lather and rinse, then use the Bond Strength conditioner. For extra repair, use the Hair Mask once a week.
Is this product vegan and animal-tested?
Yes. Dove hair products are vegan and PETA approved, meaning they are not tested on animals globally.
What precautions should I take when using this shampoo?
Follow the included product instructions for usage. If irritation occurs, discontinue use. Keep out of reach of children.
What problem does the Peptide Complex address?
Peptide Complex helps nourish and strengthen the hair’s structure at a molecular level, supporting resilience after chemical treatments.










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