Born This Way Matte 24 Hour Foundation Spiced Rum is an oil-free, 24-hour matte foundation that diffuses the line between makeup and skin. This true matte formula stays color true while covering imperfections to reveal an all-day, shine-free complexion. Lightweight wear and undetectable coverage help you achieve a natural, flawless look that lasts.
Key benefits
- Medium-to-full buildable coverage that remains matte without looking flat or drab.
- Oil-controlling, transfer-resistant finish that stays true to color for 24 hours.
- Oil-free formula designed to minimize shine and maintain a smooth appearance all day.
- Non-acnegenic and waterproof for reliable wear in varied conditions.
- Easy application with a brush, sponge, or fingers for customizable coverage.
Ingredients and how they help you
Water (Aqua, Eau) — acts as a solvent to create a smooth, blendable base.
Cyclopentasiloxane — a lightweight silicone that facilitates slip and even diffusion across skin.
Trimethylsiloxysilicate — provides film-forming properties to help set the matte finish.
Methyl Trimethicone, Butylene Glycol — contribute to slip and a comfortable, breathable feel while aiding blendability.
Sodium Hyaluronate (hyaluronic acid) — helps maintain hydration for a smoother-looking complexion.
Tocopheryl Acetate (Vitamin E).
Cocos Nucifera (Coconut) Fruit Juice / Coconut Water — adds skin-friendly moisture and a light emollient effect.
Glycerin — humectant that helps draw moisture into the skin for a hydrated look.
Xanthan Gum, Cellulose Gum — natural thickeners to stabilize texture and improve application.
Preservatives such as Phenoxyethanol and Disodium Phosphate help maintain formula integrity. Some shades may include additional colorants like Mica, Titanium Dioxide, and Iron Oxides to achieve the true color match.
Usage tips and who this is for
This foundation is ideal for those seeking a matte, long-lasting finish with color accuracy. It’s suitable for normal to oily skin types that want shine-free coverage with a natural look. To maximize wear, apply from the center of the face outward, blending as needed. Use a makeup brush, sponge, or fingertips for buildable coverage. Always perform a patch test if you have sensitive or reactive skin, and follow the included product instructions for any specific guidance.
Storage tip: keep the product in a cool, dry place and ensure the cap is closed tightly after use to protect the formula.
Note: Follow the included product instructions for usage and safety warnings. If irritation occurs, discontinue use and consult a healthcare professional. Test on a small area before extended wear, especially for those with sensitive skin.
In practice, this base helps you achieve a naturally flawless look that lasts through the day while staying true to your complexion color.
How to use Born This Way Matte 24 Hour Foundation Spiced Rum
A concise guide to achieving a seamless, long-lasting matte finish with buildable coverage.
-
Prep
Start with clean, moisturized skin. This helps the foundation apply evenly and last longer.
-
Apply
Dispense or dab a small amount of the product and blend from the center of the face outward using a brush, sponge, or fingers.
-
Build
For more coverage, apply additional thin layers, allowing each layer to blend well for a natural finish.
-
Set and finish
If desired, follow with your preferred setting technique to maintain the matte look throughout the day. Remember to keep the cap closed when not in use.
-
Safety note
Test a small area before full use and discontinue if irritation occurs. Store in a cool, dry place and keep away from children.
Frequently Asked Questions
Is this product suitable for all skin types?
The formula is designed for a matte, long-wearing finish and is oil-free, which makes it a good option for those seeking shine control. It is recommended to test on a small area first if you have sensitive or reactive skin.
How do I apply this foundation for best results?
Using the Mr. Perfect Foundation Brush, a sponge, or fingers, blend from the center of the face moving outwards and down. Repeat for more coverage. Adjust with additional layers if needed for buildable coverage.
What should I do if I experience irritation?
Discontinue use if irritation occurs and consult a healthcare professional. Test on a small area before full application to monitor for any sensitivity.
Does this foundation stay true to color all day?
Yes, the formula is designed to stay color true while delivering a matte finish. It is oil-free and long-wearing for up to 24 hours.
What safety steps should I follow when using this product?
Test on a small area first and follow the included product instructions. Keep out of reach of children and store in a cool, dry place.
Reviews
There are no reviews yet.