Colgate Total Active Prevention Plus Sensitive and

Colgate Total Active Prevention Plus Sensitive and Whitening Toothpaste is a 120 mL anticavity toothpaste designed to help protect teeth from common oral health issues while addressing sensitivity and whitening needs. This toothpaste is intended for adults and children 12 years and over, and it works with continued use to support a healthier mouth as part of a twice-daily brushing routine.

Key benefits

• Sensitive teeth relief — starts helping alleviate tooth sensitivity within 1 day of use, providing comfort with regular brushing.
• Comprehensive protection — targets cavities, gingivitis, plaque, enamel erosion, sensitivity, and tartar for an overall healthier mouth.
• Enhanced fluoride formula — contains additional fluoride for extra cavity protection beyond a regular fluoride toothpaste.
• Whitening care — formulated to support whitening efforts while maintaining enamel integrity with fluoride.
• Proactive prevention — designed to address the root causes of common oral health issues through proactive care when used twice daily for at least 4 weeks.

Ingredients and what they do

• Stannous Fluoride 0.454% — a fluoride compound that helps reduce tooth decay and supports enamel protection.
• Sodium Fluoride 0.077% — provides additional fluoride to strengthen tooth enamel and help prevent cavities.
• Aqua (water) — solvent in which active and non-m medicinal ingredients are delivered.
• Cocamidopropyl Betaine — a gentle cleansing agent that helps create foam for easier brushing.
• Glycerin — helps maintain the paste texture and moisturizes teeth surfaces during brushing.
• Hydrated Silica — mild abrasive that aids in cleaning and light polishing of enamel.
• Potassium Nitrate — helps soothe exposed dentin and reduces sensitivity signals to the nerves over time.
• Red 30 — cosmetic pigment for appearance; does not affect safety or efficacy.
• Sodium Lauryl Sulfate — cleansing surfactant helping remove food particles and plaque.
• Sorbitol — humectant that helps retain moisture and keeps paste from drying out.
• Tetrasodium Pyrophosphate — helps control tartar buildup along the gumline.
• Titanium Dioxide — pigment used to give the toothpaste its white color and texture.
• Xanthan Gum — thickening agent that stabilizes the paste consistency.

Usage, safety, and who it’s for

• This toothpaste is for adults and children 12 years and over. Do not swallow. Brush teeth thoroughly, preferably after each meal, at least twice a day or as directed by a health care practitioner.
• Keep out of reach of children. If irritation occurs, discontinue use and consult a health professional.
• Aim to use twice daily for best results; noticeable improvements in sensitivity can occur within 1 day with ongoing use.
• Incorporate this toothpaste into your routine to help prevent cavities and gingivitis while maintaining whitening and fresh breath.

Storage and handling: store at room temperature and keep the cap closed when not in use. Follow the included product instructions for any additional safety details.