The full product name Hair Therapy Gorgeous Greys for Grey, White & Silver Coloured Hair Purple Shampoo Sulfate-Free Shampoo with Biotin Complex describes a gentle, sulfate-free cleanser designed to neutralize brassiness and add shine to grey, white, and silver hair. This lightweight formula is created with thin hair in mind, offering cleansing, nourishment, and a touch of volume from root to tip.
Key benefits
- GORGEOUS GREYS system uses purple pigment to counteract unwanted tones and enhance radiant shine on silvery hair.
- Sulfate-free formula cleanses without stripping, helping to maintain color and hair health.
- Nourishing biotin complex supports fullness and vitality in lightweight conditioning.
- Designed to support thin or fine hair by adding volume and body from the roots to the tips.
- Cruelty-free certification by PETA and use of 70% recycled plastic bottles provide a responsible usage profile.
Ingredients and how they help you
- Purple pigment — neutralizes brassiness and signs of yellowing for cooler, brighter grey tones.
- Biotin complex — helps nourish the hair cortex and supports leanness in texture while maintaining overall hair health.
- Sulfate-free base — cleanses without harsh detergents that can strip moisture from coloured hair.
- Paraben-free formula — aligned with gentle care for everyday use on coloured hair.
Usage tips and who this is for
- Best used 1–2 times a week to neutralize brass tones and maintain cooler grey shades.
- After shampooing, follow with Dove Gorgeous Greys Conditioner for optimal results.
- Follow the included product instructions for application timing and safety considerations.
This product is a lightweight, sulfate-free purple shampoo focused on grey, white, and silver hair care, designed to deliver cleansing with volume while counteracting brassiness.
Remember: you’re beautiful. This system is free from sulfates and parabens and is certified Cruelty-Free by PETA. It is made with 70% recycled plastic bottles, supporting more sustainable packaging choices.
How to use Hair Therapy Gorgeous Greys Purple Shampoo
A practical routine to neutralize brassy tones while maintaining volume in grey, white, and silver hair.
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Prepare
Start with wet hair and apply a small amount of shampoo to the scalp and lengths. Lather gently.
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Shampoo and condition
Lather for 1–5 minutes to allow purple pigment to counteract brassiness. Rinse thoroughly, then apply Dove Gorgeous Greys Conditioner and leave on for at least 1 minute before rinsing.
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Frequency and follow-up
Use 1–2 times a week for best results, then continue with regular hair care. Remember to follow with conditioner for optimal results.
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Safety and storage
Avoid contact with eyes. If any irritation occurs, rinse immediately and discontinue use. Store as directed and keep out of reach of children.
Frequently Asked Questions
Is this purple shampoo suitable for all grey shades?
Yes, it is designed to counteract brassiness and add shine to grey, white & silver hair. Use 1–2 times a week for best results.
How do I use this product correctly?
Apply to wet hair, lather, leave in for 1–5 minutes, then rinse. After washing, follow with the Gorgeous Greys Conditioner.
Is there anything to avoid while using this shampoo?
Avoid contact with eyes. If irritation occurs, discontinue use and consult a doctor. The product is sulfate-free and paraben-free and is certified cruelty-free by PETA.
What makes this product good for thin hair?
The lightweight formula nourishes and adds volume from root to tip, helping to create fullness without weighing hair down.
What safety or environmental claims should I know?
The bottle is made with 70% recycled plastic. It is Cruelty-Free by PETA. Follow instructions for best results and store as directed.
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