The Bio Charged Plant-Powered Volumizing Mascara by PUR is a creamy, full-bodied, volumizing and defining mascara designed to strengthen and amplify the look of lashes. It uses renewably sourced ingredients and is clean, vegan, and Naturally derived ingredients are emphasized with 91% naturally derived ingredients. This variant, Black, is ideal for those seeking deep, dramatic definition with buildable volume and a smooth application that pairs well with PUR’s other eye makeup products.
Key benefits
- Delivers dramatic volume while defining lashes for a lifted, open-eyed look.
- Creamy formula glides on smoothly and builds easily for a stronger, fuller lash appearance.
- Renewably sourced 100% Castor Oil biobased fiber brush wand supports precise, easy-on application.
- Formulated to work in harmony with PUR Fully Charged Mascara Primer and On Point Eyeliner Pencil for cohesive eye definition.
- 92%? Actually 91% naturally derived ingredients* provides a cleaner option in your makeup routine.
Ingredients and how they matter
Aqua/Water/Eau supports hydration and helps create a smooth base for application. Synthetic Beeswax provides structure to the mascara wand while helping the formula hold shape on lashes. Oryza Sativa Cera (Rice Bran Wax) and Shea Butter Polyglyceryl-6 Esters contribute slip and conditioning. Vp/Eicosene Copolymer and Dimer Dilinoleyl Dimer Dilinoleate aid in adherence and volume build without flaking. Carnauba Wax and Hydrogenated Olive Oil Stearyl Esters offer lash-conditioning stiffness for longer wear. Castor Seed Oil (Ricinus Communis) nourishes lashes, while Sunflower Seed Oil and Sweet Almond Oil provide emollience and shine. Polyvinyl Alcohol and other decoded polymers help with the mascara’s staying power and glide. Additional botanical and fermentation-derived ingredients support texture and performance. Iron Oxides provide the characteristic black color. The formula is designed to be clean, vegan, and compatible with other PUR eye products.
Usage tips and who this is for
Begin by placing the wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion to build volume, and use the wand vertically to apply to the lower lash line. This product is best for customers seeking pronounced volume and definition with a plant-powered, clean formula. If you already use PUR Fully Charged Mascara Primer and On Point Eyeliner Pencil, this mascara is designed to work well in that routine. Safety note: test on a small area first and discontinue if irritation occurs. Keep out of reach of children. Follow the included product instructions for heating times / dosage / specific usage.
With proper care, store in a cool, dry place away from heat and direct sunlight to preserve the formula’s integrity and color payoff.
How to use Bio Charged Plant-Powered Volumizing Mascara Black
A concise guide to achieving full, defined lashes with the PUR mascara.
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Prep
Ensure lashes are clean and dry before applying. Have your PUR Fully Charged Mascara Primer handy for enhanced lift if desired.
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Base coat
Place the wand at the base of the upper lashes and hold for a few seconds to set the product.
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Build volume
Wiggle the wand back and forth from root to tip to add fullness and separation; repeat as needed for desired intensity.
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Lower lashes
Turn the wand vertically and lightly apply to the lower lash line for balanced definition.
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Safety and finish
If irritation occurs, discontinue use. Do not apply to irritated or broken skin and keep away from children.
Frequently Asked Questions
What is the product best for?
It’s best for customers seeking dramatic volume and definition with a clean, vegan formula. It builds easily for a fuller lash look and pairs with other PUR eye products.
How do I apply this mascara to get the most lift?
Place the wand at the base of lashes, hold for a few seconds to set, then wiggle back and forth to build volume. Use the wand vertically for the lower lashes.
Is this safe for sensitive eyes or contact lens wearers?
The mascara is formulated to be clean and vegan; however, test on a small area first and discontinue if irritation occurs. Keep out of reach of children.
What should I avoid after applying this mascara?
Avoid rubbing your eyes and avoid contact with water or steam directly on the lashes for prolonged periods to maintain wear. If irritation occurs, discontinue use and consult a professional.
Are there any safety precautions?
Test a small area first and discontinue if irritation occurs. Keep away from children and follow the product instructions. This product is compatible with other eye makeup from PUR.
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