The Lasting Finish 35 Hour Foundation Cinnamon – 510 from Rimmel London is a hydrating, full-coverage liquid foundation designed to deliver a natural-looking finish while keeping skin comfortable all day. This vegan, clean formula is built for people who want long-wear coverage without compromise, and it complements a wide range of skin tones with a breathable feel.
Benefits at a glance
- Unbeatable hydration with hyaluronic acid, vitamin E and 2% niacinamide to help improve skin radiance while you wear.
- Up to 35 hours of wear for a long-lasting, crease-resistant finish that stays put.
- Sleep-proof, waterproof, transfer-resistant and cruelty-free formula that is D5-free.
- Full-coverage yet natural-looking finish that allows your skin to breathe throughout the day.
- Cruelty-free and vegan, aligning with ethical beauty choices.
Ingredients and what they do for you
- Hyaluronic Acid — helps hydrate by attracting moisture to the skin, promoting a plump, supple look.
- Vitamin E — nourishes and supports skin’s surface for a healthier appearance over wear time.
- Niacinamide (2%) — helps improve skin radiance and can support an even-toned finish as you wear the foundation.
- Cruelty-free and vegan formula — aligns with ethical beauty choices and a cleaner product profile.
Usage tips and who this is for
Apply this foundation with a foundation brush, sponge or fingertips to blend into the skin for unbeatable wear and coverage. This product is ideal for those seeking full coverage with a natural finish and long-lasting hydration. Safety note: test a small area first to ensure no irritation, and discontinue use if irritation occurs. All Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International.
Keep the product tightly closed when not in use and store in a cool, dry place away from direct sunlight. For best results, pair with a skincare routine that supports hydration and radiant skin appearance during wear.
How to use Lasting Finish 35 Hour Foundation Cinnamon – 510
Step-by-step guide to achieve full-coverage, long-wearing hydration with this vegan foundation.
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Prep skin
Start with clean skin and apply your usual moisturizer to create a smooth base for blending.
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Dispense product
Pump or dispense a small amount onto the back of your hand or a makeup palette to control coverage.
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Blend
Apply with a foundation brush, sponge or fingertips, focusing on the center of the face and blending outward for seamless coverage.
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Set and finish
For longer wear, set with a light dusting of setting powder or a setting spray as desired. Do not rinse after application.
Frequently Asked Questions
What is the key benefit of this foundation?
It delivers full-coverage, a natural-looking finish, and up to 35 hours of wear with a hydrating formula that includes hyaluronic acid, vitamin E and 2% niacinamide.
Who is this foundation best for?
Ideal for those seeking long-wear, hydrating, vegan and cruelty-free foundation with a natural-looking finish that lasts all day.
Is it safe for sensitive skin?
Test a small area first and discontinue if irritation occurs. The product is vegan and cruelty-free and formulated to be hydrating, but individual sensitivities vary.
How do I apply it for best results?
Apply to clean skin with a foundation brush, sponge or fingertips to blend into the skin for even coverage and long-wear performance.
Does it claim any waterproof or transfer-resistant properties?
Yes, the formula is described as sleep-proof, waterproof, crease-resistant and transfer-resistant to help maintain coverage.
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