The full name Dove Colour Protect Advanced Damage Therapy Shampoo for Colour Treated Hair deeply nourishes and protects colour vibrancy, helping hair feel reborn with every wash. This is a color-conscious shampoo designed for colour-treated hair and works with a Vitamin-like Liquid Bio-Protein care technology to help strengthen hair from root to tip. If you color, bleach, straighten or blow-dry, this shampoo is intended to support your styling choices while caring for your color-treated strands.
Benefits at a glance
- Hair Reborn with every wash — hair is reborn 10x stronger when used as part of the Colour Protect system.
- Color care support — formulated to deeply nourish and protect colour vibrancy for colour-treated hair.
- Bio-Protein technology — refills weak protein to strengthen the hair fiber from root to tip with each wash.
- Colour Care Serum included — targets the hair at a molecular level to nourish and reinforce structure.
- Ethical production — vegan and PETA approved, not tested on animals globally.
Key components and why they matter
- Liquid Bio-Protein Care technology — a hair repair breakthrough designed to refill weak protein and strengthen the hair structure over time.
- Colour Care Serum — a key amino acid found in hair that helps nourish and protect colour vibrancy at the molecular level.
- All-day color protection approach — formulated to accompany styling routines like coloring, bleaching, straightening or blow-drying.
- Vegan and PETA approved — cruelty-free and suitable for those seeking animal-friendly products.
Usage tips and who this is for
Designed for people with colour-treated hair who style regularly. To get the best results, apply to wet hair, lather, and rinse before using the Colour Protect conditioner. Keep in mind that results shown (e.g., 10x stronger hair) are based on comparative system use and refer to the stated product claims and research backing.
Storage and handling tips: store in a cool, dry place and keep out of reach of children. Follow the included product instructions for any specific usage directions beyond those described here.
With this shampoo, you can pursue vibrant color while maintaining hair strength and integrity across frequent coloring or styling sessions.
Discover hair freedom and embrace a new dawn of hair possibilities now.
How to use Dove Colour Protect Shampoo
Simple steps to wash and protect colour-treated hair using the Colour Protect system.
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Prepare hair
Dampen hair with water and apply a small amount of shampoo to wet hair; massage into the scalp and work it through to the ends.
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Lather and rinse
Lather thoroughly, then rinse completely before applying conditioner from the Colour Protect system.
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Follow with conditioner
Apply the matching Colour Protect conditioner, then rinse as directed on the packaging.
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Storage and safety
Store in a cool, dry place. Keep out of reach of children. Follow the included product instructions for any additional safety or usage details.
Frequently Asked Questions
Is this safe for color-treated hair and daily use?
Yes, it is formulated for colour-treated hair and designed to deeply nourish while protecting color vibrancy. Use as part of the Colour Protect system for best results.
Who should use this shampoo?
People who color, bleach, straighten or blow-dry their hair and want to protect color vibrancy and strengthen hair fibers over time.
What should I avoid after using this product?
There are no specific post-use restrictions listed beyond following the product instructions and storing properly. For safety, keep away from children.
What are the key ingredients and their benefits?
Liquid Bio-Protein Care helps refill weak protein to strengthen hair fibers; Colour Care Serum nourishes and protects color vibrancy at the molecular level.
Does this product test on animals?
No. The product is vegan and PETA approved, meaning it is not tested on animals globally.
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