The full product name, Dove Serum for Damaged Hair Intensive Repair with Bio-Protein Care Technology and Amino Serum 97mL, is a targeted hair treatment designed to nourish damaged strands and help restore strength over time. This serum delivers 10 transformative benefits in just 1 minute and is formulated to work with your existing Intensive Repair regimen. Ideal for hair that has been coloured, bleached, straightened, or regularly heat styled, it helps shield against future breakage while leaving hair feeling smoother and more manageable.
With Amino Serum, a key amino acid found in hair, this serum nourishes and reduces protein loss, supporting healthier-looking strands after every wash. The treatment is part of a Bio-Protein Care technology system designed to regenerate hair strength and refill it with strength protein builders with each use. Using a 4-step approach, this serum is intended to be paired with shampoo, conditioner or mask, to create a cohesive repair routine that can help you regain confidence in your style.
The 10 benefits include 72H damage protection, restoration of the hair barrier, reduced protein loss, and 7x stronger hair initials, along with 90% less breakage and 72H smoothness. It also aims to help prevent split ends, improve fluidity, deliver 48H enhanced gloss, and provide up to 232°C heat damage protection. These features are designed to support damaged hair by replenishing proteins and protecting from heat exposure, while remaining compatible with color and chemical services when used as directed.
For best results, apply 1-3 pumps of the serum to damp or dry hair from mid-lengths to ends. This product is vegan and PETA approved, reflecting a commitment to cruelty-free beauty. It is marketed as part of a comprehensive care line, including a repair mask and shampoo/conditioner options, to help you reclaim strong, vibrant hair with everyday use.
Who is this for? It’s suited for damaged hair needing extra care from heat styling, colouring, or chemical treatments. If you want a quick, 1-minute boost that supports hair resilience and gloss, this serum provides a practical way to extend the life of your look while reinforcing the hair’s natural barrier. Always follow the included product instructions for usage and storage to maintain optimal results.
Discover hair freedom and free yourself from the worry of hair damage.
How to use Dove Serum for Damaged Hair Intensive Repair
A concise, step-by-step routine to maximize the serum’s benefits as part of the Intensive Repair system.
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Prepare hair
Wash with Dove Shampoo and conditioner from the Intensive Repair line, then gently towel-dry.
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Apply serum
From mid-lengths to ends, apply 1-3 pumps of the Dove Serum for Damaged Hair Intensive Repair.
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Distribute and style
Evenly distribute through the lengths, comb through to remove tangles, and style as desired.
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Optional weekly treatment
For extra repair, use the Intensive Repair Hair Mask once a week after shampooing and conditioning.
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Safety and storage
Follow the product instructions; do not swallow. Keep out of reach of children. Store in a cool, dry place away from direct sunlight.
Frequently Asked Questions
What is this serum designed to do for damaged hair?
This serum nourishes damaged hair with Amino Serum and Bio-Protein Care technology to help regenerate strength and reduce protein loss. It delivers 10 benefits in 1 minute, including 72H damage protection and 72H smoothness.
Is this product suitable for color- or chemically-treated hair?
Yes. It is designed to be used with the Intensive Repair system and is compatible with hair that has been coloured, bleached, straightened, or blow-dried when used as directed.
How should I apply this serum for best results?
Apply 1-3 pumps to damp or dry hair from mid-lengths to ends. For extra repair, pair with the Intensive Repair hair mask once a week after using the shampoo and conditioner.
Is the product safe for vegans and is it tested on animals?
The serum is vegan and PETA approved, meaning it is not tested on animals globally.
What should I do if I have sensitive skin or irritation after use?
Follow the included product instructions for usage and discontinue if irritation occurs. Keep out of reach of children and avoid contact with eyes.
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