Arm & Hammer Whitening Paste Sensitive is a toothpaste that uses baking soda to support healthier teeth and gums. It provides a deep clean by neutralizing acids and helps whiten with the gentle power of baking soda, while caring for enamel. This toothpaste is designed for daily use and is suited for people seeking a fresh-from-the-dentist feel.
Key benefits
- Fluoride cavity protection helps in the prevention of dental decay and supports remineralization of tooth enamel.
- Neutralizes harmful acids before they damage teeth, contributing to a healthier mouth environment.
- Penetrates between teeth and along the gum line for a deep clean that reaches hard-to-reach areas.
- Low abrasion formula is gentle on enamel while still providing whitening benefits.
- Fresh mint flavor delivers long-lasting freshness and a dentist-like feeling of clean.
Ingredients and why they matter
- Fluoride 0.11% w/w (as sodium fluoride 0.243% w/w) — contributes to cavity protection and helps remineralize enamel.
- Sodium Bicarbonate — the baking soda base that neutralizes acids and supports a cleaner mouthfeel.
- Calcium Peroxide — part of the cleaning blend that aids in whitening action with gentle abrasion.
- Hydrated Silica — a mild abrasive that helps remove surface stains without harming enamel.
- Sodium Lauryl Sulfate — a foaming agent that helps distribute the paste during brushing.
- Aroma and Colorants — provide the fresh mint flavor and appearance.
Who this is for and usage tips
This toothpaste is aimed at individuals looking for a gentle whitening toothpaste with enamel-friendly care and fluoride protection. It’s suitable for daily brushing after meals or at least twice a day. Always follow the package directions and monitor for any irritation. Keep out of reach of children under 6 years of age and do not use by children under 12 unless advised by a dental professional. Do not swallow; if more than used for brushing is swallowed, seek medical help or contact a poison control center.
Storage should be normal household conditions. If irritation occurs, discontinue use and consult a dentist. Use beyond 8 weeks should be under the supervision of a dentist.
How to use Arm & Hammer Whitening Paste Sensitive
Step-by-step brushing guidance that aligns with the product’s directions and benefits.
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Prepare
Apply a pea-sized amount of toothpaste to a soft-bristled toothbrush.
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Brush
Brush thoroughly after meals or at least twice a day, ensuring you cover all tooth surfaces for 2 minutes.
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Rinse
Rinse mouth thoroughly with water after brushing to remove residue.
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Storage and safety
Keep out of reach of children under 6 years of age. If more than used for brushing is swallowed, seek medical help or contact a poison control centre immediately.
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When to seek advice
If irritation (redness, swelling, soreness) occurs, discontinue use and consult a dentist. Use beyond 8 weeks only under professional supervision.
Frequently Asked Questions
Is this toothpaste safe for everyday use?
Yes, it is designed for daily brushing. Follow the included directions and monitor for irritation. Use for periods longer than 8 weeks only under a dentist’s supervision.
Who should avoid using this toothpaste?
Not recommended for use by children under 12 years of age. Keep out of reach of children under 6 years of age. Do not swallow.
What makes this toothpaste different from regular whitening products?
It uses baking soda to neutralize acids and provide a deep clean while being gentle on enamel and offering fluoride cavity protection.
What should I do if the paste gets into my eyes or you swallow a lot?
Avoid contact with eyes. If swallowed in large amounts, seek medical help or contact a poison control center immediately. If irritation occurs in gums or mouth, discontinue use and consult a dentist.
What ingredients contribute to whitening?
The combination of sodium bicarbonate (baking soda) and calcium peroxide aids in whitening while the hydrated silica provides mild abrasion for stain removal without damaging enamel.






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