Raw Sugar The Truly Unruly Shampoo 532 mL

The Truly Unruly Shampoo from Raw Sugar is a gentle, sulfate-free cleanser designed to balance and soothe the scalp while enhancing curl definition. This 532 mL bottle helps wild curls regain their bounce and volume without harsh chemicals, making it a reliable choice for daily hair care. Ideal for those seeking a vegan, cruelty-free option that respects both hair texture and the environment.

Benefits at a glance

• Formulated with curl-enhancing ingredients to support definition and shine.
• Free from sulfates, parabens, and phthalates to reduce potential irritation.
• Cruelty-free and vegan formula aligned with ethical beauty values.
• Cold-pressed extracts help add natural definition and bounce to curls.
• Regular use can restore love and vitality to unruly curls with a gentle cleansing action.

Key ingredients and why they matter

• Water (Aqua) — the solvent base that dissolves cleansing agents and helps deliver active ingredients evenly through the hair and scalp.
• Sodium C14-16 Olefin Sulfonate — a mild cleansing surfactant that removes dirt without overly stripping the hair.
• Cocamidopropyl Betaine — a surfactant derived from coconut that enhances cleansing while being gentle on the scalp.
• Dimethyl Lauramide/Myristamide — helps create a creamy lather for comfortable cleansing.
• Jojoba Seed Oil — moisturizes without leaving heavy residue, supporting flexible curls.
• Avocado Fruit Extract — rich in fatty acids to help nourish the scalp and hair strands.
• Apple Cider Vinegar — can assist in balancing scalp pH and clarifying buildup without harsh drying effects.
• Rosemary Leaf Oil — provides a fragrant, refreshing note and can support scalp health when used regularly.
• Glycerin — attracts moisture to help keep curls hydrated between washes.
• Panthenol (Vitamin B5) — helps improve hair strength and shine over time.
• Polyquaternium-7 — a conditioning polymer that helps reduce frizz and improve manageability.
• Guar Hydroxypropyltrimonium Chloride — provides conditioning and detangling benefits to curls.
• Sodium Benzoate and Sodium Sorbate — preservative system to maintain formula integrity.
• Fragrance (Parfum) — scent that enhances the washing experience.
• Certified organic/Cold Pressed Extracts — indicates some plant extracts are sourced in a way that supports purity and potency.

How to use and who this is for

Massage thoroughly into wet hair starting at the scalp. Rinse with cool water. Follow with The Truly Unruly conditioner. This shampoo is designed for individuals seeking a gentle, sulfate-free option to cleanse and define curls while maintaining scalp comfort. Test on a small area first if you have sensitive skin, and avoid contact with eyes. Keep out of reach of children. Follow the included product instructions for dosing and usage specifics.

Storage tip: store in a cool, dry place away from direct sunlight to maintain formula integrity.

With consistent use, you may notice improved manageability, more defined curls, and a healthier-looking scalp.

532 mL