The Long-wear Gel Eyeliner in Sepia Ink from Bobbi Brown is the true original—delivering the precision of a liquid liner with the ease of a gel-based formula. This 3 mL powerhouse is designed for everyone who wants a defined lash line that lasts up to 8 hours, even in heat or humidity, while remaining resistant to sweat.
Key benefits
- Highly pigmented gel formula that builds from subtle to dramatic looks.
- Long-wearing design that provides up to 8 hours of waterproof and sweat- and humidity-resistant wear.
- Precise application with a glide that mimics liquid liner, but with the control of a gel.
- Resists smudging and fading for a clean line from inner to outer eye corner.
- Variant Sepia Ink offers a rich, nuanced shade suitable for versatile eye looks.
Ingredients and components
The formula is engineered for high color payoff and lasting performance, helping you achieve definition without frequent touch-ups. The gel-based composition is designed to deliver smooth, even strokes close to the lash line with quick-drying efficacy that minimizes migration.
Usage tips and who this is for
Perfect for makeup enthusiasts seeking a precise liner that holds up through daily activities or events. For best results, apply with the Ultra Fine Eyeliner Brush (sold separately): coat both sides of the brush, wipe off excess on a tissue, and use short, even strokes along the lash line from inner to outer corner. Follow the included product instructions for any specific usage guidance. After applying, allow a brief moment for the formula to set before blinking.
Storage and safety notes: test on a small area of skin before first use. Do not ingest. If irritation occurs, discontinue use and consult a professional. Keep out of reach of children.
How to use Long-wear Gel Eyeliner
Three to five clear steps to apply Sepia Ink for defined, long-lasting eyes.
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Prepare the brush
Dip the tip of the Ultra Fine Eyeliner Brush into Long-Wear Gel Eyeliner, ensuring both sides are coated. Wipe off any excess on a tissue.
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Position the line
Start at the inner lash line, keeping strokes short and even for control and precision.
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Build the color
Apply in small increments to reach your desired intensity, allowing momentary drying time between passes if needed.
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Secure the finish
Complete the outer corner and connect to inner eye for a seamless line. Allow a brief set time before blinking.
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Safety and care
Do not apply to damaged skin or near the inner eye. If irritation occurs, discontinue use and keep away from children.
Frequently Asked Questions
What is the Long-wear Gel Eyeliner best used for?
It provides precise, long-lasting color with the ease of a gel formula, ideal for defining the lash line and creating subtle to dramatic looks that stay put for up to 8 hours.
Is this safe for sensitive skin or contact lens wearers?
The product is formulated for eye use, with precautions to test on a small skin area first. If irritation occurs, discontinue use. Keep away from the inner eye and avoid contact with mucous membranes.
How should I apply Sepia Ink for best results?
Dip the tip of the Ultra Fine Eyeliner Brush (sold separately) into Long-Wear Gel Eyeliner, coat both sides of the brush, wipe off excess on a tissue, and apply in short, even strokes close to the lash line, from inner to outer corner.
What makes Sepia Ink different from other shades?
Sepia Ink is a rich shade option within the same high-pigment, long-wearing gel formula, designed to provide versatile depth for a range of eye looks while maintaining all-day wear.
Are there any precautions I should take after application?
Avoid rubbing the eyes and keep the product away from water exposure while the formula sets. If you experience irritation, discontinue use and consult a professional.
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