It Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick

The Superhero No-Tug Waterproof Eyeshadow Stick by It Cosmetics is a 1.6 g long-wear cream shadow that glides on without tugging, delivering a blendable formula in matte and pearl finishes. This one-swipe shadow is designed for busy mornings and all-day wear, with a built-in eyeshadow primer to help prevent creasing. The Epic Amethyst (Pearl) variant adds a luminous, pearl-finish shade that complements a range of skin tones and eye colors.

Key benefits

• No-Tug technology — a creamy, glide-on formula that minimizes pulling at the delicate eyelid skin for comfortable wear.
• Built-in primer — helps create a creaseless finish that won’t settle into eyelid creases, simplifying your routine.
• Waterproof and long-wearing — up to 16 hours of wear for all-day color with minimal touch-ups.
• Buildable finishes — offers both matte and pearl textures, allowing you to build intensity without skipping steps.
• Easy to blend — designed to blend with fingertips for seamless shade transitions.

Ingredients and why they matter

• Methyl Trimethicone — a lightweight silicone that provides slip for smooth application and helps the product glide onto lids without dragging.
• Silica [Nano] / Silica — helps absorb oil and adds a soft-focus effect, improving wear and comfort.
• Synthetic Fluorphlogopite — a pearl-like mica that delivers reflective shimmer for the pearl finish without heavy fallout.
• Tocopherol (Vitamin E) — an antioxidant that helps condition the skin around the eyes and supports product stability.
• Sodium Hyaluronate — a hydrating form of hyaluronic acid that helps keep the eyelid area feeling comfortable.
• Ascorbic Acid — Vitamin C derivative that can support brightening appearances while maintaining color payoff.
• Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7 — peptides that help support skin texture as part of the formula’s conditioning complex.
• Ceramides and Cholesterol components — contribute to the product’s barrier-friendly feel on the delicate lid skin.
• Water-based ingredients and emollients — contribute to the easy glide and comfortable wear across the day.

Usage guidance and suitability

Usage: Swipe this water-resistant shadow stick onto your eyelids for smooth, blendable color with all-day results. Use your fingertips to blend. This shade is ideal for those who want a pearl-finish accent with lasting impact. Follow the included product instructions for specific usage details and patch-test before first use if you have sensitive eyelids.

Who it’s for: Anyone seeking a one-step, crease-fighting shadow that doubles as a built-in primer. It suits those who prefer a quick, precise application and a shade range that includes both matte and pearl finishes. If you want added depth or a shimmer pop, Epic Amethyst (Pearl) delivers a luminous option without a heavy powdery feel.

Storage and care: Keep the product capped when not in use to avoid dry-out and store in a cool, dry place away from direct sunlight.

Note: Safety guidance and usage should follow the packaging directions. If irritation occurs, discontinue use and consult a health professional.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.