The Fully Charged Lash Primer by PUR is a magnetic-technology powered mascara primer designed to stretch lashes to ultra-luxe lengths and megawatt volume. This primer works best when paired with the brand’s Fully Charged Mascara, delivering a seamless base that enhances length and lift for your natural lashes. Ideal for anyone seeking a dramatic, eye-opening look with a smooth, buildable finish.
What it does for you
- Adds extra length and volume in one swipe, creating a ready-to-layer base for full‑faced lash impact.
- Works seamlessly with Fully Charged Mascara to maximize volume and length when layered.
- Prepares lashes with a lightweight coating that helps mascara adhere better and appear more voluminous.
- Designed to be used on both top and bottom lashes for a balanced, wide-eyed effect.
- 12.5 mL size provides sufficient product for multiple uses while maintaining a travel-friendly profile.
Key ingredients and why they matter
- Aqua (Water): Hydrates and suspends formulation to ensure smooth application on lashes.
- Glyceryl Stearate: Emollient that conditions lashes for a softer, more pliable base for mascara layering.
- C18-36 Acid Triglyceride: Emollient that helps create a light, lash-friendly film for even product distribution.
- Vp/Methacrylamide/Vinyl Imidazole Copolymer: Film-forming polymer that helps hold lash shape and adds staying power.
- Cetyl Palmitate, Stearic Acid: Emollients that condition lashes and improve glide during application.
- Propandiol, Dipropylene Glycol: Humectants that help maintain moisture and ensure smooth application.
- Copernicia Cera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax: Natural waxes that build a light, flexible base for lash separation and lift.
- PVP: Polymer that helps lash definition and helps product hold its shape on lashes.
- Phospholipids, Helianthus Annuus (Sunflower) Seed Oil: Nourishing components that support lash comfort and smooth wear.
- Panthenol (Pro-Vitamin B5): Conditioners that can help improve lash feel and appearance over time.
- Magnesium Aluminum Silicate, Hydroxyethylcellulose: Thickeners that stabilize texture for even coverage.
- Aminomethyl Propanol, Chlorophenesin, Disodium EDTA: pH adjusters and preservatives to maintain product safety and integrity.
Usage and who it’s for
- Usage: Apply a coat of Fully Charged Mascara Primer to top and bottom lashes and allow to dry. Follow with one to two coats of Fully Charged Mascara to achieve more voluminous lashes.
- Who this is for: Anyone seeking added length and volume as a base for mascara, or those who want a more dramatic lash look with enhanced lift and definition.
- Safety and care: Test on a small area first and discontinue if irritation occurs. Keep away from eyes; if product contacts eyes, rinse thoroughly with water.
The product offers transparent, buildable coverage that helps you optimize your lash look with a dependable primer and mascara pairing.
How to use Fully Charged Lash Primer
Step-by-step usage to achieve maximum lash length and volume when used with the corresponding mascara.
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Prepare
Ensure your hands and face are clean. Open the primer and mascara products ready for immediate use.
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Apply Primer
Apply a coat of Fully Charged Mascara Primer to top and bottom lashes. Layer from lash base to tip for even coverage and let it dry before applying mascara.
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Build Mascara
Apply one to two coats of Fully Charged Mascara over the primer for added volume and length. Allow each coat to set briefly between applications.
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Finish
Inspect for clumps and separate with a lash comb if needed. Avoid rubbing eyes and keep product away from delicate eye areas.
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Safety Reminder
If irritation occurs, discontinue use and rinse with plenty of water. Do not use if you are sensitive to any ingredient and keep out of reach of children.
Frequently Asked Questions
How do I use this lash primer with mascara?
Apply a coat of the lash primer to the top and bottom lashes and allow it to dry, then follow with one to two coats of the Fully Charged Mascara for more voluminous lashes.
Is this primer safe for sensitive eyes?
Use as directed and discontinue if irritation occurs. Safety warnings include avoiding contact with eyes and keeping out of reach of children.
Who should use this product?
This primer is designed to add length and volume to natural lashes and works best when paired with the corresponding mascara for enhanced lift and fullness.
What should I know about the ingredients?
Key ingredients include film-forming polymers to hold lash shape, natural waxes for base structure, and conditioning components to support lash feel. Follow the included product instructions for use and safety.
Are there any precautions when applying to lower lashes?
Apply to top and bottom lashes as directed, and avoid overloading the brush to prevent smudging. If irritation occurs, stop use and rinse gently with water.














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