The Paint-it Matte Lip Color by about-face is a flexible matte liquid lip color designed to deliver long-lasting coverage with a powerful pigment load. This variant named Paint-it Matte Lip Color offers bold, precise payoff in a comfortable, lightweight formula you can wear all day. Ideal for anyone seeking a high-impact lip with a soft, smear-resistant finish, this product provides a stained, just-bitten look when applied with a light touch.
Key benefits
- One-stroke application for enduring, intense coverage that stays put through meals and daily activities.
- Flexible matte finish that coats lips evenly without skipping or feathering.
- Pigment-rich formula to create bold color payoff with minimal product use.
- Suggested uses include layering for a defined pout or applying a base shade with a lighter center for dimension.
- Convenient 4.5 mL size fits in a purse for touch-ups on the go.
What’s in it and why it matters
- Isododecane — a lightweight solvent that helps the color glide on smoothly and evenly.
- Mica — adds subtle shimmer and depth to the pigment for a premium-looking finish.
- Dimethicone — provides slip and helps form a barrier to reduce moisture loss while you wear the color.
- Hydrogenated Vegetable Oil — nourishes lips and helps the formula stay flexible as it dries.
- Polybutene — contributes to a film-forming base for lasting color adhesion.
- Iron Oxides (CI 77491, CI 77492) & CI 15850 & CI 42090 — deliver rich, true-to-pan pigment for bold color intensity.
- Silica Dimethyl Silylate — provides a smooth, slip-free feel and helps mattify the finish.
- HDI/Trimethylol Hexyllactone Crosspolymer — helps stabilize the formula for a consistent application.
- Titanium Dioxide (CI 77891) — contributes to coverage and opacity in lighter shades.
- Aroma/Flavor — optional scent or flavor component for a pleasant lip experience.
Usage tips and who this is for
- Prep lips with your favorite balm to lock in moisture before applying color.
- For a defined pout, line lips with a Matte Fix Lip Pencil before applying lip color, then blot to remove excess.
- Start at the highest point on one side of your lip and draw a diagonal line along the inner curve, then repeat on the other side for symmetry.
- Using the applicator or a lip brush, apply Paint-it Matte Lip Color for bold pigment; layer as needed for intensity.
- To remove excess color, blot lips gently with a tissue.
Storage: store in a cool, dry place away from heat and direct sunlight. This product is for external lip use only; keep out of reach of children. If irritation occurs, discontinue use and consult a healthcare professional.
With its high pigment load and flexible matte finish, this lip color feels comfortable while presenting a strong, long-wearing look. The Paint-it Matte Lip Color is best for those who want a precise, bold lip without frequent touch-ups, and it pairs well with corresponding matte lip pencils for a sharper edge.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.









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