Is this safe for color-treated hair?

Yes, the Recovery Shampoo is safe for color-treated and chemically treated hair. It cleanses while helping to repair and replenish the hair without compromising color.

How should I use this product for best results?

Work a quarter-size amount into a lather on wet hair, apply, massage into a rich lather, and rinse. Follow with Recovery Conditioner for optimal results.

Who is this product best for?

All hair types, especially hair thatu2019s damaged or in need of extra care after heat styling or chemical treatments. It helps fill in cracks in the cuticle and restore softness.

Are there any precautions I should take?

Test on a small area of skin first and discontinue if irritation occurs. Avoid contact with eyes and keep out of reach of children.

Virtue Recovery Shampoo Alpha Keratin 60ku 240 mL

A$119.79

Shipping to Australia

Processing: 1–3 business days Delivery: 15–25 business days

Virtue Recovery Shampoo with Alpha Keratin 60ku replenishes damaged hair, deeply cleanses, and deposits keratin to improve softness and manageability. 240 mL provides a hydrating, salon-like cleanse for stressed strands.

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SKU: CH817023025848 Category: Shampoo Brand: Virtue

The Virtue Recovery Shampoo is a premium hair care solution designed to nourish and rebuild damaged hair with each use. This high-performance cleanser uses Alpha Keratin 60ku to deposit pure human keratin into the hair shaft, helping stressed strands recover more resiliently from heat, chemical, or color treatments.

Key benefits

Gently cleanses while dissolving daily buildup to reveal healthier hair with each wash.
Repairs cracks in the cuticle thanks to keratin deposition that supports smoother, softer, and more manageable hair.
Replenishes moisture to help restore hydrated hair without weighing it down.
Safe for color-treated hair and suitable for all hair types, including stressed or dehydrated strands.
Luxurious lather with a hydrating finish enhances the washing experience while protecting hair integrity.

Ingredients and key components

Alpha Keratin 60ku — reformulated, high-purity keratin designed to deposit into the hair and support repair of damaged cuticles.
Keratin — provides structural protein to help rebuild hair fiber and improve smoothness.
Aqua (Water) and cleansing agents help create a rich lather that lifts away buildup without stripping moisture.
Glycerin — humectant that helps attract and retain moisture in the hair shaft.
Citrus Paradisi (Grapefruit) Fruit Extract and botanical components contribute to overall feel and scent while supporting a gentle cleansing experience.

Usage tips and who it’s for

This shampoo is ideal for all hair types, especially damaged or depleted hair needing extra care. For best results, pair with Recovery Conditioner. Begin with a quarter-size amount, work into a lather on wet hair, massage, and rinse thoroughly. Follow with conditioner for optimal results. Store in a cool, dry place and avoid contact with eyes. If irritation occurs, discontinue use and consult a professional. As with any hair care product, test on a small area of skin before full use.

Note: This product is formulated to support hair repair and does not replace medical treatment. For best outcomes, use as directed and monitor how your hair responds to repeated use.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.