The Curl Color Passion Purple from As I Am is a color gel designed to color and enhance curls with a medium hold that lasts up to one wash. This six-shade range is formulated to work on all natural hair color levels, delivering moisture and definition without bleaching or lightening. It is vegan and cruelty-free, making it a confident choice for color-loving curl enthusiasts seeking damage-free results.
Key benefits
- Color and curl in one step with a medium hold that rinses out after one wash, allowing flexible styling without long-term commitment.
- Sub Micron Technology provides a flake-free color deposit that minimizes fallout on clothing and bedding.
- Jojoba Seed Oil (JBCO) and Ceramides add moisture and help maintain hair softness and manageability during and after color application.
- Certified vegan and Cruelty-Free, offering an ethical choice that aligns with conscious beauty routines.
- No bleach or lightener required, enabling safe color changes directly on natural hair without extensive processing.
- Suitable for all natural hair color levels and great for twists, wash-and-go styles, and coil-friendly rod sets.
Ingredients and why they matter
- Aqua/Water — the universal solvent that forms the base for even color distribution.
- Betaine — a gentle conditioning humectant that helps hair feel soft and reduces frizz.
- Glycerin — a humectant that draws moisture into the hair shaft for enhanced moisture retention.
- Ceramide NP — helps restore and maintain the hair’s natural moisture barrier for improved strength and resilience.
- Ricinus Communis (Castor) Seed Oil — lightweight emollient that adds slip and helps seal moisture into the hair.
- Behenyl Behenate — an emollient that provides slip and helps suspend pigments for even color distribution.
- Carbomer — thickening agent to ensure even application and a smooth gel texture.
- Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate — preservative system to maintain product integrity.
- Fragrance/Parfum, Linalool — provides a pleasant scent while maintaining product performance.
- Colorants (Caesalpinia Sappan Bark Extract, Tin Oxide, Titanium Dioxide, Ferric Ferrocyanide, Red 28, Violet 2) — deliver the vibrant purple shade while complying with cosmetic color standards.
- Preservation and safety notes: Use as directed; avoid contact with eyes; keep out of reach of children.
Usage tips and who this is for
- Section hair and apply to damp hair from root to tip. Use a generous amount based on thickness of hair.
- For maximum vibrance, apply until color is visibly bright and saturated on your hair before drying.
- For a subtler look, apply a fingerful to each chunk or section of hair, then twist or rake through to style.
- Dry completely with a hooded dryer or hand-held diffuser to prevent color transfer; air drying will require more time.
- Great for twist outs, coils, wash ’n’ go’s, and rod sets. Consider wearing a bonnet at night to reduce color transfer to bedding.
Storage and safety: Follow the included product instructions for usage and storage. This product is vegan and cruelty-free, but it should be kept away from children and used as directed for best results.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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