The ROUGE ALLURE LAQUE – Ultrawear Shine Liquid Lip Colour is CHANEL’s first liquid lipstick that combines lasting wear with a satiny shine. Designed for lips that crave intense color, hydration, and a comfortable feel for up to 12 hours, this shade-full lacquer is a true statement in modern lip sophistication. Available in 20 shades, it delivers a high-gloss finish with a semi-transparent lacquered tube that reveals the color inside. This variant is ideal for anyone seeking long-lasting color that stays true while maintaining lip softness and suppleness for hours.
Key benefits
- Long-lasting color and shine that holds for up to 12 hours, offering no-compromise wear during the day.
- Hydrating, ultra-comfortable texture that leaves the lips feeling soft and supple for up to 10 hours.
- Lifeproof and water-resistant performance ensures the color stays vibrant in varying conditions.
- Satiny finish with a bold, intense hue visible through the lacquered tube for easy color selection.
- Modern, semi-transparent packaging design that reveals the depth of color inside.
Key components and what they do for you
- Shine-rich formula provides a luxurious gloss without sacrificing color intensity.
- Ultra-comfortable texture minimizes heaviness, preventing lip fatigue during extended wear.
- Hydration properties help maintain lip comfort and reduce dryness over time.
- Water-resistant quality helps the pigmentation stay vibrant even with moisture exposure.
- Opaque-to-semi-transparent lacquered tube design makes color selection quick and intuitive.
Who this is for and usage tips
This liquid lipstick is best for those who want a high-impact color with lasting wear and a comfortable, soft feel. It suits anyone seeking a satiny, lacquered finish that remains vibrant while hydrating lips. For best results, apply to clean lips and allow the product to set for a moment to maximize wear and color payoff.
Note: Test on a small area first if you have sensitive skin. Follow the included product instructions for any specific usage and avoid ingestion. Keep out of reach of children.
ROUGE ALLURE LAQUE – Ultrawear Shine Liquid Lip Colour offers a refined combination of shine, color, and comfort designed to elevate everyday and special occasion looks alike.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.












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