The Cheer Liquid Laundry Detergent is the color-smart choice for keeping fabrics vibrant and fresh. This 1.36 L formula helps your bright clothes stay vivid over time, pairing effective cleaning with a refreshing scent that leaves your laundry smelling clean and ready to wear.
Key benefits
- Keeps colors bright by supporting color protection during washes, helping fabrics stay vivid wash after wash.
- Fights common issues like fading and pilling to preserve the integrity and feel of garments.
- Fresh clean scent adds a confident, ready-to-wear feeling to every load.
- Designed to work in all machines, delivering reliable performance across laundry routines.
- Provides a balanced formulation that targets color retention while delivering effective cleaning.
Ingredients and how they help you
- Cleaning Agents (C10-16 Alketh, C10-16 Alkyldimethylamine Oxide, Sodium and MEA C10-16 Alkylbenzenesulfonate) — remove dirt and stains while aiding color retention on fabrics.
- Stabilizer (Sodium Cumenesulfonate) — helps keep the formula effective across temperatures and loads.
- Water Softener (Sodium and MEA Citrate) — reduces minerals that can hinder cleaning and brighten colors.
- Enzymes (Amylase Enzyme, Cellulase Enzyme) — assist with starches and fiber soils without harsh abrasion to fabrics.
- Cleaning Aid (Tetrasodium glutamate Diacetate) — supports removing residue for a cleaner finish.
- Stabilizer/Process Aid (Calcium Formate and/or Sodium Formate) — helps maintain detergent performance during use.
- Solvents (Ethanolamine, Propylene Glycol and/or Alcohol) — enable phase stability and effective dissolution of soils.
- Preservative (Benzisothiazolinone) — protects the formula from microbial growth, ensuring product integrity.
- Fragrances and Colorants — provide the Fresh clean scent and appealing appearance, enhancing the washing experience.
- Water — the solvent for the detergent matrix that carries active agents into the wash.
- May contain Sodium Laureth sulfate — contributes to cleaning power and lather in the wash cycle.
Usage tips and suitability
- Measuring guidance is included: Just below Bar 1 for Medium Loads, Just below Bar 3 for Large Loads, and Bar 5 for Full Loads. Follow the cap measurements for best results.
- Compatible with standard household washing machines for everyday color-safe laundry care.
- Best for colorful garments such as reds, blues, and yellows where color preservation matters most.
- Store in a cool, dry place and keep out of reach of children.
Cheer Liquid Laundry Detergent for color protection provides vibrant results and a fresh scent, helping you enjoy bright clothes longer with every wash.
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