Clairol Permanent Dye Intense Color V3 Intense Passion Plum

The Bold & Bright, Permanent Hair Dye, Intense Color + Moisturizing Shine is a color kit designed for vibrant, long-lasting results. This 1 Kit includes everything you need to achieve bold, true-to-shade color with a glossy finish. The V3 Intense Passion Plum variant delivers a deep, vivid plum hue that stays true over time. Ideal for anyone seeking striking color with moisture and shine, this product is part of the category of permanent hair colour, offering lasting impact plus conditioning benefits.

Unstoppable vibrancy and moisture

• TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy and ensuring your shade remains bold wash after wash.
• HydraShine Conditioner moisturizes and smooths hair, leaving a glossy finish that enhances shine and manageability.
• Intense color with the Color Boost Glaze provides a quick option to amplify your color whenever you want a fresh pop of shade.
• One hair color application kit includes Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, a pair of gloves and an instruction leaflet for easy use.

Ingredients and how they help

• Permanent Color Cream provides the base pigment for lasting color in the chosen shade.
• Activator helps develop the color by opening the hair cuticle to allow pigment to penetrate for long-wearing results.
• HydraShine Conditioner nourishes and smooths for a healthier-looking finish that catches the light.
• Color Boost Glaze revives color intensity and adds an extra gloss boost between applications.

Usage and safety reminders

• Read and follow the instructions on the enclosed leaflet. Perform the allergy test and strand test before full color application.
• Wear gloves during mixing and application to protect skin from staining and irritation.
• After the initial color treatment, rinse and shampoo, then apply the HydraShine Conditioner. Dry and style to reveal your bright, bold color.
• Two weeks after coloring, apply the Color Boost Glaze to recharge and boost color on clean, damp hair; leave 2–5 minutes, then rinse and style.

Keep out of reach of children. Follow the included product instructions for any heating times, dosages, or specific usage requirements.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.