Nice’N Easy Pure Brunettes, Permanent Hair Dye, Rich Tones That Stay Pure Until Re-Coloring helps you achieve authentic brown shades that last. This kit is designed for color enthusiasts who want pure brown tones maintained until you choose to re-color, with a simple 3-step process and a dedicated pre-color detox system.
Key benefits
- Detox and purify hair before coloring with the pre-color detox serum to help minimize metal build-up that can dull color.
- Pure brown tones fill hair evenly for a rich, lasting brunette shade.
- Enriched treatment helps shield against metals and supports color purity after coloring.
- Contains a comprehensive kit with everything needed: pre-color detox serum, colour cream, color activator, enriched treatment, gloves, and instruction leaflet.
- Variant 6.5PB Lightest Latte Brown offers a lighter brown with warm latte undertones, labeled clearly for easy selection.
Ingredients and key components
- COLOUR DETOX SERUM — Aqua/Water/Eau, Propylene Glycol, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Quaternium-80, Cocamidopropyl Betaine, Phenoxyethanol, Citric Acid, Methylparaben, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Disodium EDTA, Polysorbate 60, Disodium Phosphate, Sodium Phosphate — purifies hair from metal build-up, helping ensure the pure color takes evenly.
- PERMANENT PURETONE COLOUR CREAM — Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Ammonia, Trisodium Ethylenediamine Disuccinate, Parfum/Fragrance, Ammonium Sulfate, Dicetyl Phosphate, Sodium Sulfite, 2-Methoxymethyl-p-Phenylenediamine, Ceteth-10 Phosphate, Steareth-200, Resorcinol, Ascorbic Acid, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene — delivers the pure brown tone over hair fibers for rich, lasting color.
- COLOUR ACTIVATOR — Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid — activates the color and helps achieve even deposit of shade.
- ENRICHED INTENSE TREATMENT — Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Malic Acid, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, and other listed ingredients — supports moisture and helps maintain hair health after coloring.
Usage and suitability
- Follow the enclosed leaflet for allergy tests and strand tests before full application.
- In this kit you will find the Pre-Color Detox Serum, Permanent PureTone Colour Cream, Color Activator, Enriched Intense Treatment, a pair of gloves, and an instruction leaflet.
- What to expect: rich brown tones that stay pure until you recolor, with an intense treatment to shield against metals.
- Safety notes: test on a small skin area first; do not exceed the timing specified in the leaflet; keep out of reach of children.
The full product name appears in the kit and the variant 6.5PB Lightest Latte Brown is a named option within this line. This helps you select a shade that aligns with lighter brunette tones while preserving color purity between recolorings. Storage and handling follow standard cosmetic guidelines; use as directed in the leaflet and avoid contact with eyes.
For best results, apply to clean hair according to the timing indicated in the enclosed instructions, rinse thoroughly, shampoo, then apply the Intensive Moisturizing Mask included in the kit. Your moisture-rich color will look vibrant with a shiny finish.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.

















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