L’Oréal Paris Excellence Age Perfect Permanent Hair Colour

The seo keyphrase describes a product that helps mature hair look naturally vibrant with layered tones. Excellence Age Perfect is a permanent hair colour designed for mature hair, offering a flattering blend of tones that make hair look thicker, fuller and full of life. The 9G Light Soft Golden Blonde variant provides a natural highlighted effect by adapting to grey hair differently than pigmented hair, creating highs and lows for a fresh, dimensional finish.

Benefits at a glance

• Pro-Keratine® complex: supports renewed volume and added shine for a healthier feel and a lifted look.
• Blended regrowth: ensures a seamless blend with the rest of your hair as roots grow in.
• Easy application brush: designed to reach difficult areas, including the back of the head, for a precise color result.
• Cream formula: provides smooth, even coverage with a comfortable application experience.
• Natural-looking highlights: colour adapts to grey hair to create subtle highs and lows for a highlighted effect.

Ingredients and how they help

• Aqua (Water) — solvent that carries the dye and helps with a smooth application.
• Hydrogen Peroxide — acts as the oxidizing agent to develop the colour (permanent lift and deposit).
• Cetearyl Alcohol — conditioning thickener that gives a creamy texture and helps soften hair.
• Sodium Salicylate — helps stabilize the formulation and can support a pleasant feel during mixing.
• Trideceth-2 Carboxamide MEA — surfactant that improves distribution of color on hair.
• Phosphoric Acid — pH adjuster to maintain formula stability.
• Ceteareth-25 — surfactant and thickener that helps even coverage.
• Tetrasodium Etidronate and Tetrasodium Pyrophosphate — chelating agents that help keep the solution effective, especially with mineral-containing water.
• Glycerin — humectant that helps protect moisture during coloring for a softer feel.

Who it’s for and how to use

This product is formulated for mature hair seeking natural-looking colour with added volume and shine. It provides a new type of coverage by adapting to grey hair differently than pigmented hair, delivering a soft highlighted effect that complements your natural tones.

Storage and safety guidance: store in a cool, dry place and keep out of reach of children. Follow the included product instructions for usage, handling, and disposal. Do not use if you have a known allergy to any listed ingredients.

1 Piece

Excellence Age Perfect is designed to be used as part of your hair colour routine to refresh color balance and create a refreshed, youthful look without harsh effects.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.