The Excellence Crème Permanent Hair Color delivers a rich, even colour with 100% grey coverage and premium care in one kit. This variant, C13 Medium Beige Blonde, is designed to blend beautifully with lighter brown and beige tones for a natural, multi-dimensional blonde result. It is ideal for those seeking strong grey coverage while maintaining healthy-looking hair finish.
Key benefits
- 100% grey coverage helps you achieve a uniform, natural-looking shade across all hair tones.
- Exclusive Triple Protection System shields hair before, during and after colouring for a calmer colouring experience.
- First-ever colour comb applicator simplifies application and targets grey areas for improved coverage.
- Rich, all-over colour with a conditioning formula to leave hair feeling hydrated and soft after colouring.
- Conditioning colour creme with Ionene-G supports hair conditioning for better manageability and shine.
Ingredients and key components
Aqua / Eau — the solvent that carries the formula; Hydrogen Peroxide — helps lift natural pigment for even colour development; Cetearyl Alcohol — provides conditioning and helps create a smooth cream texture; Trideceth-2 Carboxamide Mea — a conditioning surfactant that aids slip and spread; Ceteareth-25 — a thickener and emulsifier for stable colour cream; Glycerin — a humectant that helps retain moisture; Phosphoric Acid — adjusts pH for balanced processing; Tetrasodium Etidronate — chelating agent to protect colour; Tetrasodium Pyrophosphate — helps with pigment dispersion; Sodium Salicylate — provides a mild conditioning and cleansing action. These ingredients work together to deliver a stable, easy-to-apply formula with conditioning benefits after colouring.
Usage tips and suitability
Follow the included product instructions for 48h before colouring and the allergy test process to check for sensitivity. Use the applicator to apply the colour mixture to dry, unwashed hair, focusing on grey areas first. For hair with little or no grey, the processing time is shorter; for grey hair, extend the time as directed. Rinse thoroughly with warm water until the water runs clear and finish with the after-colour conditioner to support repair and moisture. This product is designed for 1 Piece packaging and should be used as directed for best results. Store in a cool, dry place and keep out of reach of children.
This product is best for adults seeking premium grey coverage with deep conditioning and a convenient application method. It supports richer colour depth and a professional-like finish without requiring a salon visit.
Always perform a patch test 48 hours before use and discontinue if irritation occurs. Do not use on irritated or damaged scalps. If any allergic reaction develops, seek medical advice promptly.
Excellence Crème is a permanent hair colour designed to deliver long-lasting shade with conditioning care integrated into the formula.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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