The L’Oréal Paris Preference Permanent Hair Dye is a salon-quality at-home color that delivers fade-defying tone and high impact shine for up to 9 weeks. This 4RA Light Copper Mahogany variant offers a radiant copper mahogany result with a rich, long-lasting finish. Built around an oil-in-gel formula, it applies smoothly and leaves hair feeling soft and silky while providing 100% grey coverage for many shades. With more than 50 luminous shade options, you can find a shade that complements your style and undertone while maintaining a premium, salon-inspired look.
Benefits and features
- Salon Quality Hair Colour At-Home delivers beautiful 100% grey coverage with fade-defying color that lasts up to 9 weeks due to a higher concentration of dyes.
- New Fade-Defying System powers long-lasting rich tones for a more vibrant result over time.
- No-Drip Texture thanks to the oil-in-gel formula, offering better adherence to hair during application.
- Shine Protect Conditioner when used after color to leave hair soft and silky to the touch.
- Luminous Shades available in over 50 luminous shades across a broad tonal range, including copper mahogany tones like 4RA.
Ingredients and how they matter
- Aqua / Eau serves as the base solvent to help create a smooth, even application across the hair shaft.
- Hydrogen Peroxide provides the lightening action that opens the hair cuticle to allow color molecules to deposit for lasting coverage.
- Cetearyl Alcohol acts as a conditioning emollient to help keep hair soft during and after color processing.
- Trideceth-2 Carboxamide Mea and Ceteareth-25 assist in emulsifying and stabilizing the formula for uniform color distribution.
- Glycerin helps maintain moisture to reduce dryness during coloration.
- Phosphoric Acid helps adjust pH for optimal color uptake and stability.
- Tetrasodium Etidronate and Tetrasodium Pyrophosphate act as chelating agents to help protect color integrity and improve rinse-out performance.
- Sodium Salicylate assists in preserving formulation quality and feel during use.
How to use and who it’s for
- Allergy test should be performed 48 hours before colouring to check for reactions.
- Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first.
- For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes.
- Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear.
- Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear.
Designed for people seeking a salon-like permanent color at home with long-lasting shade, rich tone, and shine. This product is compatible with a wide range of hair types, including those seeking full grey coverage. Follow the included product instructions for usage timings and application details.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
















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