The Born This Way Foundation is an oil-free foundation designed to deliver medium-to-full natural coverage with a flawless finish. Available in 35 shades, it helps you achieve a muted, skin-like look that fits a wide range of skin tones. Ivory is a key shade option within this lineup, offering a precise match for lighter complexions while maintaining a natural, undetectable blend. This product is a versatile choice for those seeking a longwearing, photo-friendly foundation that won’t clog pores.
Key benefits
- Medium-to-full undetectable coverage helps even skin tone while preserving a natural complexion.
- Oil-free formula reduces shine for a balanced finish that lasts all day.
- Hydrating ingredients support comfortable wear without drying the skin.
- Longwearing with a photo-friendly finish and no flashback for everyday wear or special occasions.
- Non-comedogenic designed to minimize pore clogging while maintaining a natural look.
Ingredients and how they help you
- Water and Cyclopentasiloxane provide the base for a smooth, even application.
- Coconut Water helps delicately replenish skin’s moisture levels for a hydrated feel.
- Alpine Rose supports skin health and resilience, contributing to a healthier appearance over time.
- Hyaluronic Acid helps maintain moisture for a smoother, more youthful look.
- Vitamin C derivatives (Tetrahexyldecyl Ascorbate) support a brightened, even-toned complexion.
- Non-comedogenic filters provide lightweight protection against shine without blocking pores.
Usage tips and who this is for
This foundation is ideal for anyone seeking medium-to-full coverage without a heavy finish. It suits people who want a long-wearing, photo-friendly look that remains comfortable throughout the day. Apply with fingertips, a sponge, or a Retractable Kabuki Brush and retract until bristles are dense. Start at the center of the face and work outward. Apply more to achieve desired coverage. Test on a small skin area before first use to ensure compatibility, and discontinue if irritation occurs.
Safety and care: keep out of reach of children. Follow the included product instructions for usage and storage. This product is vegan and cruelty-free, and free from parabens and gluten.








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