Is this safe for color-treated hair?

Yes. The Curl Shampoo is described as safe for color-treated and chemically treated hair, helping maintain color while cleansing.

How do I use this product for best results?

Wet hair thoroughly, work a quarter-size amount into the palms, emulsify with water to create a rich lather, apply to scalp and hair, rinse, and repeat if necessary. Follow with Curl Conditioner for best results.

What benefits can I expect after washing with this shampoo?

Expect detangling, reduced frizz, hydration, and a cleaner scalp. Consumer studies report softer, shinier hair and bouncier curls after regular use.

What are the key ingredients and why do they matter?

Key ingredients include Keratin for strength, Panthenol for moisture retention, and plant extracts for antioxidant protection, all contributing to healthier-feeling curls.

Are there any usage cautions or safety notes?

Follow the standard usage instructions: apply to wet hair, rinse thoroughly, and avoid contact with eyes. If irritation occurs, discontinue use and consult a professional.

Virtue Curl Shampoo Hydrates 240 mL

CA$101.64

Shipping to Canada

Processing: 1–3 business days Delivery: 3–7 business days

Virtue Curl Shampoo cleanses and nourishes curls with a silicone- and sulfate-free formula. 240 mL. Safe for color-treated hair and designed to reduce frizz for bouncier, well-defined curls.

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SKU: CH817023024483 Category: Shampoo Brand: Virtue

Virtue Curl Shampoo is a premium hair care option designed to detangle, de-frizz, nourish, hydrate, and protect curls from humidity and environmental stress. This silicone- and sulfate-free formula cleanses the scalp and strands while preserving the natural curl pattern, making it ideal for a wide range of curl textures and color-treated hair. A rich, non-drying lather supports manageable, frizz-free styling with repeated use.

Key benefits

Detangles and smooths curls for easier styling with each wash.
Hydrates and nourishes while removing excess oils and buildup.
Helps protect against humidity, heat, and environmental damage to support curl integrity.
Prepares hair for simplified, frizz-free styling by mending the cuticle surface.
Safe for color-treated and chemically treated hair, maintaining vibrancy with regular use.

Ingredients and how they help

Aqua (Water) / Water, a base that helps dissolve oils and carry actives through the hair shaft.
Sodium Cocoyl Isethionate and Sodium Lauroyl Methyl Isethionate, mild surfactants that cleanse without harsh drying.
Keratin, a protein that can support hair strength and help mend surface damage, contributing to smoother curls.
Panthenol, also known as Pro-Vitamin B5, helps improve moisture retention and hair pliability.
Asiaticoside and Jojoba Oil Glycereth-8 Esters, conditioning ingredients that aid in softness and manageability.
Grapefruit Fruit Extract and Camellia Sinensis (Green Tea) Leaf Extract provide antioxidant benefits that help protect hair from environmental stressors.
Fragrance (Parfum) offers a luxurious scent designed to keep curls smelling fresh and vibrant.

Usage tips and who this is for

Ideal for a broad range of soft waves to highly textured curl patterns.
Safe for color-treated and chemically treated hair, helping maintain color while cleansing.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, and create a rich lather before applying to the scalp and hair.
Rinse and repeat if necessary, then follow with Virtue Curl Conditioner for best results.

Note: Consumer perception studies indicate favorable feedback after use, including increased softness, shine, and manageability. For best outcomes, pair with the Curl Conditioner and, if desired, the Curl-Defining Whip as part of a complete curl routine.

Follow the included product instructions for any additional guidance specific to your hair type and styling goals.

This product is formulated for daily to regular use and is designed to support a natural curl pattern without silicone or sulfate-related dryness.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.