What is the primary benefit of the jumbo brush?

The jumbo brush grabs and visibly pushes each lash upwards, delivering a dramatic lift and opening effect.

Is this mascara long-lasting and easy to remove?

Yes, it is designed to hold a curl and intensify lashes for extended wear, and it washes off easily with warm water.

Who is this product best for?

It is ideal for anyone seeking high-impact drama, lifted lashes, and a carbon-black finish to enhance eye definition.

Are there safety precautions I should know?

Follow general cosmetic safety: test on a small skin area first, do not apply near eyes if irritation occurs, and discontinue use if redness or irritation develops. Keep out of reach of children.

Bobbi Brown Eye Opening Mascara BLACK 12 mL

$586.67

Shipping to Hong Kong

Processing: 1–3 business days Delivery: 15–25 business days

Eye Opening Mascara by Bobbi Brown in BLACK, 12 mL. A jumbo-brush formula that thickens, lifts, and curls lashes for a dramatic, awake look with easy removal.

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SKU: CH716170159904 Category: Mascara Brand: Bobbi Brown

The Bobbi Brown Eye Opening Mascara BLACK 12 mL delivers high-impact drama in a single blink. This formula is paired with a revolutionary jumbo brush that fans and lifts lashes from root to tip for an instantly wider, more awake look. It’s designed to add noticeable thickness and curl while keeping lashes lifted for lasting impact—perfect for anyone seeking a bold, eye-opening effect.

Key benefits

Jumbo brush design grabs and pushes each lash upwards for dramatic elevation.
Carbon-black formula enhances strand definition and intensity for a striking gaze.
Long-lasting curl that holds through the day, reducing lash droop.
Thickens lashes from base to tip to create a fuller, more voluminous look.
Washes off easily with warm water for convenient removal.

Ingredients and why they matter

Water (Aqua) — the base that hydrates the formula for smooth application.
Glyceryl Stearate — provides conditioning and helps the formula glide onto lashes.
Microcrystalline Wax — adds structure to the mascara wand and helps build volume.
Acacia Senegal Gum — helps thicken the finish for a fuller look.
Carnauba Wax — strengthens the lash coating and aids in curling hold.
Acrylates Copolymer — acts as a film-forming agent to resist smudging.
Panthenol (Pro-Vitamin B5) — helps condition lashes for a healthy appearance.
Kaolin — a gentle clay that can contribute to smooth, even distribution.
Oleic Acid — supports emollient properties for comfortable wear.
Sodium Benzoate / Phenoxyethanol (preservatives) — maintain product safety and stability.
Iron Oxides, Titanium Dioxide, Mica (pigments) — provide rich carbon-black color and depth.

Usage tips and who this is for

Brush from base to tips of lashes, layering until the desired look is achieved.
Designed for those seeking a dramatic, eye-opening effect with lifted, curled lashes.
Washes off easily with warm water, making removal.
Keep out of reach of children. If irritation occurs, discontinue use and consult a physician.

As with any makeup product, test on a small area of skin first and follow the included product instructions for any specific usage recommendations.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.