What is the product and who is it for?

This is a CHANEL Rouge Allure Velvet Luminous Matte Lip Colour in a 3.5 g size. It is designed for anyone seeking a luminous matte lip with comfortable wear.

How do I use this lip colour for best results?

Apply to clean lips for an even finish. The formula is designed to feel like a second skin and provide a luminous matte effect that lasts through wear.

Is there any safety guidance I should follow?

Test on a small area first to check for irritation. If irritation occurs, discontinue use and consult a physician. Do not apply to damaged or irritated skin.

What makes this collection special?

The Holiday 2025 collection uses a cosmic-inspired palette and features a reimagined black and golden click case with a golden CC logo encircled by rays of light.

What are the key ingredients and their benefits?

Potassium Alum helps provide a smooth glide and comfortable wear, while glycerin and caprylic/capric triglyceride offer moisture and a lightweight feel; vitamin E provides antioxidant support.

CHANEL Lip Colour Rouge Allure Velvet Luminous Matte 3.5 g

HK$729.64

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Rouge Allure Velvet Luminous Matte Lip Colour by CHANEL delivers a comfortable, luminous matte finish in a 3.5 g lipstick. Limited-edition packaging complements a cosmic Holiday 2025 palette, perfect for a sophisticated, long-wearing lip look.

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SKU: CH3145891515480 Category: Lipstick Brand: CHANEL

The Rouge Allure Velvet Luminous Matte Lip Colour is a premium CHANEL lipstick that delivers a luminous matte finish with comfortable wear. This variant is designed for the HOLIDAY 2025 collection and is ideal for anyone seeking a second-skin feel with a statement finish, using a 3.5 g format.

For a cosmic-inspired moment, the CHANEL Makeup Creation Studio and COMÈTES COLLECTIVE member Cécile Paravina created a color palette where 5 CHANEL symbols move in orbit. Two emblematic shades of ROUGE ALLURE VELVET complete the collection: Rouge Vie, a dusty red, and Abstrait, an intense rosewood. The limited-edition packaging reimagines the iconic black and golden click case, featuring a golden CC logo encircled by rays of light.

Key benefits

Ultra-comfortable formula that wears like a second skin on lips
Luminous matte finish for rich color payoff without a heavy feel
Limited-edition packaging adds a luxurious, collectible touch
Stable wear from a social occasion to everyday elegance
Iconic CHANEL shade family completes the Holiday 2025 collection

Ingredients and how they matter

Potassium Alum — a natural mineral salt that helps create a smooth glide and long-lasting comfort on lips
Glycerin — a humectant that locks in moisture for a cushioned feel
Caprylic/Capric Triglyceride — a lightweight emollient that helps lips stay soft and conditioned
Vitamin E (Tocopherol) — provides antioxidant support to help protect and nourish lips

Usage tips and who this is for

Apply to clean lips for a precise, even finish
Best for those who want a bold yet comfortable matte look that lasts
Avoid applying to irritated or damaged skin; discontinue if irritation occurs

Follow the included product instructions for usage details and precautions. Store in a cool, dry place to maintain texture and color integrity.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.