Is this safe for sensitive skin or contact with eyes?

The formula is vegan and free from sulfates, parabens, phthalates, PEGs, and synthetic fragrances. As with all makeup, test on a small area first and discontinue if irritation occurs. Avoid direct contact with eyes.

Who is this product best for?

It is ideal for anyone looking to fill and define eyebrows while also enhancing the hairline for a cohesive frame. The matte finish and water resistance help maintain color throughout daily activities.

How do I apply this to the hairline without overdoing it?

Use a blending brush and sweep the powder in circular motions upward into the hairline, focusing on sparse areas to create a natural-looking fill. Build gradually for desired density.

What should I avoid after applying this product?

Avoid applying incompatible products over the powder in the immediate area if you notice irritation. If you experience irritation, discontinue use and consult skin care guidance. Keep out of reach of children.

What are the key ingredients and their benefits?

Key ingredients include Iron Oxide pigments for color, Talc for smooth application, and Silica to reduce shine. Emollients like Octyldodecanol improve glide, while the vegan formula supports ethical beauty choices.

Jason Wu Brows Powder Gus 0.23 oz

HK$221.09

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This matte, lightweight eyebrow and hairline powder from Jason Wu is a vegan, water-resistant formula designed for brows and sparse hairline areas. Gus delivers rich pigment for a natural, long-lasting definition.

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SKU: CH810053570012 Category: Eyebrow Enhancers Brand: Jason Wu

Jason Wu Brows Before Boys Gus is a matte and lightweight eyebrow and hairline powder designed to add natural color where you need it. This vegan formula is fully pigmented and water resistant, giving you defined brows and a fuller hairline with lasting hold.

Key benefits

Color and definition for eyebrows and the hairline using a single product.
Matte finish with lightweight feel for comfortable all-day wear.
Water resistance helps maintain shape through daily activities.
Cruelty-free, PEGs-free, sulfate-free, paraben-free, phthalate-free, and synthetic fragrance-free for a gentler formula.
Vegan formulation supports ethical beauty choices without compromising performance.

Ingredients and what they do

Talc — provides a smooth, blendable base that helps the product adhere evenly to skin and brows.
Zinc Oxide — offers whiteness and coverage while contributing to texture and durability of the powder.
Triethoxycaprylsilane — helps the powder cling to hair and skin for long-lasting color.
Zinc Stearate — assists with slip and application, aiding a seamless blend.
Mica — adds natural sheen and helps pigment reflect light for a fuller appearance.
Silica — helps mattify the finish and reduce shine for a soft look.
Octyldodecanol, Octyldodecyl Stearoyl Stearate, Isostearyl Isosterate, Ethylhexyl Palmitate — emollients that improve glide during application and help the product sit smoothly on skin and hairline.
Trimethylsiloxyphenyl Dimethicone, Diemethicone — lightweight detail and slip to aid even distribution.
Phenoxyethanol, Caprylyl Glycol — preservative system that supports product safety and freshness.
Iron Oxide Red (CI 77491), Iron Oxide Yellow (CI 77492), Iron Oxide Black (CI 77499), Titanium Dioxide (CI 77891) — provide rich, natural-toned pigments for brow and hairline shading.

Usage tips and who this is for

This product is ideal for anyone looking to fill and define brows while also enhancing the hairline for a cohesive frame. Use a favorite eyebrow brush to fill in brows with a flicking motion for precise shape. For the hairline, switch to a blending brush and sweep upward into the hairline in circular motions to fill sparse areas. Safety: test on a small area before full use, discontinue if irritation occurs, and keep out of reach of children. Follow the included product instructions for usage specifics and storage guidelines.

Storage: store in a cool, dry place away from direct sunlight to preserve pigment integrity. Expect color payoff to remain stable across daily wear when applied as directed.

Note: All measurements refer to the 0.23 oz size of the Gus variant and reflect the described formulation. The product is vegan and cruelty-free, designed to be a versatile tool for eyebrow and hairline grooming.

Experience: with proper application, you’ll notice a natural, defined look that remains comfortable and pigmented throughout the day.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.