The Feria Bleach Permanent Hair Color by L’Oréal Paris Very Platinum is a professional-grade colour system designed to deliver multi-faceted, shimmering results with a prismatic effect and three distinct highlights. This permanent colour is paired with a shade-specific after-colour conditioner to help maintain brightness and reduce brassiness for a cooler, platinum tone. Ideal for those seeking long-lasting, vibrant colour with conditioning care, especially for lighter hair shades.
Benefits and what to expect
- Permanent hair colour delivers durable, fade-resistant brightness with a shimmering, prismatic finish thanks to the new Pro Shimmer System.
- 3x highlights created by the formula offer a multidimensional platinum result for a brighter, cooler tone.
- Non-drip, conditioning gel formula helps distribute evenly and conditions as it colours, reducing hair damage during processing.
- Shade-specific anti-brass conditioner is included to help maintain the platinum shade after colouring.
- Aromatic scent provides a soothing experience during the colouring process while you achieve salon-inspired results at home.
Key components and why they matter
- Pro Shimmer System — a permanent shimmering colour gel that adds depth and glow to the finished look.
- Anti-Brass conditioner — a mega-dose formulation tailored to the shade to help reduce warm tones and maintain brightness.
- Dispersing lightening agents — uniformly lighten lengths first, then roots, to achieve even lift and consistent colour distribution.
- After-colour conditioner formula with moisturizing agents to help soften and nourish hair post-color.
Usage guidelines and who this is for
Before colouring, perform the allergy test 48 hours prior to application to ensure skin compatibility. Follow the steps to lighten lengths first, then roots, and process as instructed. This product is for individuals seeking a permanent, high-impact platinum result with conditioning care. Those with very dark or resistant hair may require the full processing time described in the box and should follow the included steps precisely to achieve the best outcome. Store and use as directed to avoid irritation and over-processing.
Important: The ingredient lists vary by shade, and the exact components can differ slightly depending on the specific shade you purchase. Always read the ingredient list on the product packaging at the shade level before use. If irritation occurs, discontinue use and consult a professional.
Designed for consumers who want a bold, cool-toned platinum finish with lasting colour and a conditioning aftercare routine to keep colour vibrant between applications.
Closing note
With Feria, you get a professional-quality result at home, backed by a shade-specific after-colour conditioner that helps lock in the colour and keep hair looking luminous between colourings.
How to use Feria Bleach Permanent Hair Color
Follow these steps to achieve the best platinum result with the shade Very Platinum and the included shade-specific after-colour conditioner.
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Prepare and test
Do the allergy test 48 hours before colouring. Mix the product as directed and separate hair into manageable sections; keep scalp area clear during application.
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Lighten lengths
Right after mixing, apply Bleach to the lengths, staying 2cm away from the scalp. Ensure the mixture is evenly distributed and visible across the applied areas.
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Monitor lightening time
Leave on for 20-30 minutes. Use the lightening preview test as your timing guide.
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Lighten roots
Apply the remaining mixture to the 2cm root area in small 0.5cm parts. Gently smooth to saturate roots. Time for an additional 20 minutes.
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Rinse and condition
When time is up, keep gloves on and thoroughly rinse with warm water. Squeeze out excess water, then apply the Anti-Brass conditioner and let it penetrate for 5 minutes.
Frequently Asked Questions
Is allergy testing required before use?
Yes. A 48-hour allergy test is recommended before colouring to check skin sensitivity. Follow the included instructions for the test and wait the specified time before applying the product.
Who should use this product?
Ideal for those seeking a permanent, high-impact platinum colour with conditioning care. It is designed to deliver a prismatic, shimmering result with shade-specific after-care for lasting brightness.
What should I expect after coloring?
You should see a multi-faceted platinum finish with a brighter, cooler tone and a conditioning effect from the after-colour conditioner. The process includes lightening steps and a final conditioning rinse as described in the steps.
Are there any precautions or safety tips?
Perform the allergy test 48 hours before use. Do not exceed the recommended processing times. Keep away from eyes, and rinse thoroughly if product contacts skin or eyes. If irritation occurs, discontinue use.
Does the shade vary by hair type?
Yes. Ingredient lists vary by shade. Check the box for the exact shade-level ingredients before use and follow the steps precisely to achieve the intended result.
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