L’Oréal Paris Feria Bleach Permanent Hair Color Very

The Feria Bleach Permanent Hair Color by L’Oréal Paris Very Platinum is a professional-grade colour system designed to deliver multi-faceted, shimmering results with a prismatic effect and three distinct highlights. This permanent colour is paired with a shade-specific after-colour conditioner to help maintain brightness and reduce brassiness for a cooler, platinum tone. Ideal for those seeking long-lasting, vibrant colour with conditioning care, especially for lighter hair shades.

Benefits and what to expect

• Permanent hair colour delivers durable, fade-resistant brightness with a shimmering, prismatic finish thanks to the new Pro Shimmer System.
• 3x highlights created by the formula offer a multidimensional platinum result for a brighter, cooler tone.
• Non-drip, conditioning gel formula helps distribute evenly and conditions as it colours, reducing hair damage during processing.
• Shade-specific anti-brass conditioner is included to help maintain the platinum shade after colouring.
• Aromatic scent provides a soothing experience during the colouring process while you achieve salon-inspired results at home.

Key components and why they matter

• Pro Shimmer System — a permanent shimmering colour gel that adds depth and glow to the finished look.
• Anti-Brass conditioner — a mega-dose formulation tailored to the shade to help reduce warm tones and maintain brightness.
• Dispersing lightening agents — uniformly lighten lengths first, then roots, to achieve even lift and consistent colour distribution.
• After-colour conditioner formula with moisturizing agents to help soften and nourish hair post-color.

Usage guidelines and who this is for

Before colouring, perform the allergy test 48 hours prior to application to ensure skin compatibility. Follow the steps to lighten lengths first, then roots, and process as instructed. This product is for individuals seeking a permanent, high-impact platinum result with conditioning care. Those with very dark or resistant hair may require the full processing time described in the box and should follow the included steps precisely to achieve the best outcome. Store and use as directed to avoid irritation and over-processing.

Important: The ingredient lists vary by shade, and the exact components can differ slightly depending on the specific shade you purchase. Always read the ingredient list on the product packaging at the shade level before use. If irritation occurs, discontinue use and consult a professional.

Designed for consumers who want a bold, cool-toned platinum finish with lasting colour and a conditioning aftercare routine to keep colour vibrant between applications.

Closing note

With Feria, you get a professional-quality result at home, backed by a shade-specific after-colour conditioner that helps lock in the colour and keep hair looking luminous between colourings.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.