The Blonde Enhanced + Purple Toning Shampoo from OGX is a highly pigmented, violet-toned shampoo designed to brighten and color-correct yellow tones on silver, pre-lightened, or natural blonde hair. It helps reduce brass with each wash while delivering conditioning support from key ingredients like keratin, purple fig, and iris. This formula is easy to use and pairs well with your usual conditioner, and you can even enhance the toning effect with a few drops of OGX Purple Toning Drops if you want a deeper cool tone. Designed for blondes who want to refresh and maintain a vibrant, salon-finished look at home.
Benefits at a glance
- Extends color life by using a highly pigmented purple toning formula that brightens yellow tones.
- Ideal for silver, pre-lightened, or natural blonde hair to maintain a cool, vibrant shade.
- Invigorating scent blend featuring notes of blood orange, papaya butter, and coconut milk for a refreshing wash.
- Infused with keratin, purple fig, and iris to help strengthen and give hair a fresh feel.
- Supports color maintenance when used with your conditioner of choice, with optional enhancement via OGX Purple Toning Drops.
Ingredients and how they help
- Water (Aqua) — a solvent that hydrates and enables even distribution through the hair shaft.
- Sodium C14-16 Olefin Sulfonate & Cocamidopropyl Betaine — cleansing agents that create a rich lather to lift away buildup while being gentle on hair.
- Hydrolyzed Keratin — a protein that helps strengthen the hair and improve manageability with continued use.
- Ficus Carica (Fig) Fruit Extract — adds conditioning properties and helps support hair softness.
- Iris Germanica Florentina Root Extract — provides conditioning benefits and helps impart a vibrant look.
- Polyquaternium-22, PEG-7 Amodimethicone, Polyquaternium-39 — smoothing agents that help detangle and reduce frizz for smoother, shinier strands.
- Glycerin — humectant that helps retain moisture for softer hair texture.
- Fragrance (Parfum), Ext. Violet 2 (CI 60730) — delivers a pleasant, lasting scent while contributing to the purple-toning effect.
Usage and suitability
Apply the shampoo generously to wet hair, massage into a lather through to ends, and rinse thoroughly. After shampooing, follow with conditioner. Results may vary. For an enhanced effect, consider adding a few drops of OGX Purple Toning Drops to condition after washing.
Who this is for: blondes seeking to reduce brassiness and maintain a cool-toned shade, including silver or pre-lightened hair. Safety notes: test a small area first if you have sensitive skin, avoid contact with eyes, and keep out of reach of children. Follow the included product instructions for heating times / dosage / specific usage if provided on packaging.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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