How often should I use this shampoo?

Use once weekly, or more if needed, to remove residue, product buildup, and impurities.

Is this suitable for color-treated hair?

Yes, it is safe for color-treated and chemically treated hair and can be used before a color service to start with a clean slate.

What are the key ingredients and their benefits?

Alpha Keratin 60kuu00ae helps reinforce and renew the hair shaft, Charcoal Powder purifies the scalp and surface, and Panthenol adds lightweight conditioning and shine.

Are there any safety precautions I should take?

Test on a small area first, avoid contact with eyes, and discontinue if irritation occurs. Keep out of reach of children.

Virtue Purifying Shampoo Detox & Clarifies 120 mL

HK$452.20

Shipping to Hong Kong

Processing: 1–3 business days Delivery: 15–25 business days

Refresh Purifying Shampoo by Virtue is a clarifying weekly detox shampoo using Alpha Keratin 60ku® to remove oil, residue, and pollutants. Safe for color-treated hair, it leaves hair refreshed and vibrant after each wash, 120 mL.

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SKU: CH817023020607 Category: Shampoo Brand: Virtue

The Virtue Purifying Shampoo is a clarifying hair cleanser that acts as a weekly detox for your strands. This lightweight formula uses Alpha Keratin 60ku® to help renew hair from root to tip while removing buildup and impurities. It is ideal for all hair types and is safe for color-treated hair, offering a fresh start with every wash.

Key benefits

Detoxifies the hair by gently removing excess oil, product residue, and environmental irritants such as pollution and smoke.
Resets the hair’s manageability, leaving it with more bounce and life after each use.
Clarifies to reveal cleaner, brighter strands and improved texture.
Supports scalp freshness, contributing to a revived, detoxified feel over time.
Suitable for weekly use to refresh styles and prepare for color services.

Ingredients and why they matter

Alpha Keratin 60ku® — a specialized keratin that helps reinforce the hair shaft and supports resilience during cleansing.
Charcoal Powder — traps impurities and helps purify the scalp and hair surface for a refreshed feel.
Panthenol (Pro-Vitamin B5) — helps provide lightweight conditioning and shine without weighing hair down.
Hops Extract — contributes to a soothing, cleansing experience while supporting scalp health.
Sodium Lauroyl Methyl Isethionate & Sodium Cocoyl Isethionate — gentle surfactants that cleanse without overly stripping the hair.

Usage tips and who this is for

Use once weekly, or more if needed, to remove residue and impurities and to refresh your style. The translucent shampoo lathers gently and finishes clean, leaving a citrus-floral fragrance with detoxifying tea notes for a refreshing wash. Safe for color-treated and chemically treated hair, it works well before a color service to start with a clean slate. Follow with conditioner for best results.

Storage: Keep in a cool, dry place. If irritation occurs, discontinue use and consult a professional. For best results, test on a small area first and avoid contact with eyes.

With continued use, you may notice your scalp feeling refreshed and your hair appearing more vibrant and detoxified over time.

Specifications

Size: 120 mL

Brand: Virtue

Product type: Clarifying Shampoo

Variant/Name: Refresh Purifying Shampoo

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.