What is the main benefit of this shampoo?

It cleanses while depositing keratin to help fill in cracks in the hair cuticle, supporting smoother, more manageable hair after each use.

Is this product safe for color-treated hair?

Yes, it is safe for color-treated and chemically treated hair.

How should I use it for best results?

Work a quarter-size amount into a lather between palms, apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner.

Who should avoid using this product?

Follow the included product instructions; if irritation occurs, discontinue use and seek professional advice. Test on a small area first if you have sensitive skin.

What makes Alpha Keratin 60kuu00ae special?

It deposits pure human keratin protein into the hair to help fill in cuticle cracks and support strand strength after cleansing.

Virtue Recovery Shampoo Alpha Keratin 60ku 500 mL

HK$1,158.55

Shipping to Hong Kong

Processing: 1–3 business days Delivery: 15–25 business days

Virtue Recovery Shampoo restores hydration to dry, damaged hair by depositing Keratin 60ku® with every wash. 500 mL bottle, color-safe and suitable for all hair types, especially stressed strands.

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SKU: CH817023025855 Category: Shampoo Brand: Virtue

The Virtue Recovery Shampoo is a transformative hair care product designed to rebuild damaged strands with each use. This 500 mL formula nourishes dry, depleted hair and helps restore hydration and manageability, making it ideal for all hair types, especially stressed or chemically treated tresses.

Key benefits

Supports repair of damaged cuticles by depositing pure keratin protein directly into the hair with Alpha Keratin 60ku®.
Gently dissolves daily buildup while cleansing to leave hair soft, supple, and hydrated.
Leaves a luxurious lather with a hydrating finish, enhancing overall hair feel and manageability.
Safe for color-treated and chemically treated hair, helping maintain vibrancy between treatments.
Consumer perception data reports softer, less damaged, and more manageable hair after use.

What’s in it and why it matters

Alpha Keratin 60ku® — a first-of-its-kind human keratin protein that deposits into the hair to fill in cracks in the cuticle, supporting strength and resilience against heat and chemical styling.

Glycerin — a humectant that helps attract and retain moisture, contributing to a hydrated feel without weighing hair down.

Hydrolyzed Quinoa — a cornucopia of amino acids that supports shine and helps reinforce hair’s natural structure after cleansing.

Tea or extract notes — the fragrance profile delivers a comforting blend of creamy coconut and tropical yuzu, wrapped in warm woods for a luxurious experience.

Who this is for and how it helps

This shampoo is ideal for all hair types, especially hair that’s damaged or in need of extra care. It’s designed to repair heat- and chemical-damaged hair and to support color- and chemically treated tresses between salon visits. Use as part of a restorative routine for hair that looks and feels healthier after each wash.

Usage context: For best results, follow with the Recovery Conditioner. Test on a small area first if you have sensitive skin or allergies, and avoid contact with eyes. If irritation occurs, discontinue use and consult a professional.

In practice, you can expect smoother, more manageable hair with each use, and a luxurious cleansing experience that also acts like a high-powered treatment due to the keratin deposition.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.