The Amplify Cleanser by Authentic Beauty Concept is a lightweight shampoo designed to add body and volume to fine hair while keeping it soft and manageable. This citrus-scented formula is formulated without sulfate surfactants and parabens, offering a gentle cleanse that helps hair feel fuller without stripping its natural texture. Ideal for those seeking a noticeable lift in volume without sacrificing hair softness, this variant delivers a refreshing wash that supports a fuller-looking hairstyle.
Key benefits
- Boosts body and volume to create a fuller hair feel from root to tip.
- Leaves hair soft and manageable for ease of styling.
- Formulated without sulfate surfactants and parabens for gentler cleansing.
- Contains green tea leaf extract (Camellia Sinensis Leaf Extract) as an antioxidant to support scalp environment.
- Refreshingly citrus-scented formula that provides a clean, uplifting wash experience.
Ingredients and how they matter
Aqua (Water, Eau).
Sodium C14-16 Olefin Sulfonate — a mild cleansing surfactant that lifts dirt and oils from hair strands. This product is formulated without sulfate surfactants, offering a gentler alternative.
Cocamidopropyl Betaine — a mild amphoteric surfactant that helps improve lather and rinse-off while reducing irritation potential.
Sodium Methyl Cocoyl Taurate — a gentle cleansing agent that supports a soft, cushiony lather.
PEG-120 Methyl Glucose Dioleate — a thickening agent that provides slip for easy distribution through hair.
Sodium Chloride.
Oryza Sativa (Rice) Extract — nourishes and can help strengthen hair fibers with conditioning benefits.
Camellia Sinensis Leaf Extract — green tea extract; antioxidant properties help protect hair and scalp from environmental stressors while contributing to volume perception.
Citrus Aurantifolia (Lime) Fruit Extract — adds a refreshing citrus note and can provide mild cleansing and conditioning effects.
Panthenol — provitamin B5; helps to improve hair’s moisture retention and softness, contributing to manageable styling.
Sodium Benzoate — preservative to help protect the formula from microbial growth.
Citric Acid.
PEG-7 Glyceryl Cocoate — an emollient that adds slip and can help condition hair during cleansing.
Parfum (Fragrance).
Glycerin.
Coconut Acid — cleansing and conditioning fatty acid that can aid in gentle cleansing and softness.
Limonene — fragrance component; note it may cause sensitivity in some individuals.
Guar Hydroxypropyltrimonium Chloride.
Linalool — fragrance component; may cause sensitivity in some individuals.
Propylene Glycol — humectant and solvent that helps maintain formulation stability and moisture.
Usage tips and suitable hair type
For fine hair, this cleanser is designed to boost body and volume without weighing hair down. To use, apply to wet hair, work into a lather, and rinse thoroughly. Follow with appropriate styling products to maintain volume throughout the day. As with any new hair care product, test on a small area first if you have sensitive skin or a known allergy to fragrance ingredients.
Keep this product out of reach of children. If irritation occurs, discontinue use and consult a medical professional. Do not use on broken or irritated scalp areas. Follow the included product instructions for any specific dosing or usage directions.
Deposits or natural variations in scent or color do not affect performance. Store the product in a cool, dry place away from direct sunlight.
How to use Amplify Cleanser
A simple routine to maximize body and volume while keeping hair soft and manageable.
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Prepare
Wet hair thoroughly under warm water to help the cleanser reach the scalp and strands.
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Lather
Apply a small amount to scalp and hair then lather, focusing at the roots to lift for volume.
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Rinse
Rinse completely with lukewarm water until no residue remains.
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Condition and style
Follow with your usual styling routine to maintain the amplified fullness and softness.
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Safety
If irritation occurs, discontinue use and consult a medical professional. Keep away from children.
Frequently Asked Questions
Is this safe for all hair types?
The formula is designed for fine hair to boost body and volume while keeping hair soft. For best results, test on a small area first if you have sensitive skin or known allergies to fragrance ingredients.
How do I use this cleanser?
Apply to wet hair, lather, and rinse thoroughly. Follow with your preferred styling products to maintain volume throughout the day.
What makes this product different from regular shampoos?
It is formulated without sulfate surfactants and parabens, focusing on lightweight cleansing that supports a fuller hair feel without excessive weight.
Are there any safety precautions I should follow?
Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children and store in a cool, dry place away from direct sunlight.
Does green tea extract contribute to performance?
Camellia Sinensis Leaf Extract provides antioxidant support and contributes to the overall conditioning and volume perception within the cleanse.
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