The COLORKICK De-Brassing Shampoo by Virtue is a gentle, sulfate-free formula designed to tone, neutralize, and brighten all shades of natural and color-treated hair. This naturally tinted violet shampoo helps refresh brassy tones while leaving hair soft and vibrant for lighter or highlighted shades, as well as silver and grey tones. Use it 2 to 3 times per week for best results and pair with your preferred Virtue conditioner or Restorative Treatment Mask to maintain lift and shine.
Key benefits
- Brightens hair color and revives vibrancy with every wash thanks to the violet tint and color-correcting agents.
- Neutralizes brass and yellow tones to restore cool-toned brilliance on natural or color-treated hair.
- Revitalizes dull ends with a luxurious lather that remains non-stripping and non-drying.
- Supports color longevity and shine for all shade ranges, including silver and grey tones.
- Uses all-natural colorants and Alpha Keratin 60ku to help smooth the cuticle and maintain light reflection.
Ingredients and how they matter
- Aqua (Water, Eau) and cleansing agents form the base to gently cleanse without stripping color.
- Sodium Cocoyl Isethionate and Sodium Lauroyl Methyl Isethionate provide a rich, conditioning foam that cleanses while minimizing frizz.
- Keratin and Alpha Keratin 60ku® help fill and smooth rough patches on the hair shaft to support light passage and shine.
- Curcuma Longa (Turmeric) Root Extract and Chamomilla Recutita (Matricaria) Flower Extract contribute to color-brightening effects and a pleasant fragrance profile.
- Citrus Limon (Lemon) Peel Extract and related plant extracts provide vitamin-rich conditioning and cleansing properties while helping neutralize brassiness.
- Glycerin acts as a humectant to help retain moisture and keep hair manageable after washing.
- Phenoxyethanol and Sodium Benzoate function as preservatives to protect product integrity.
- Parfum (Fragrance) delivers a warm blend of yuzu zest, chamomile, and creamy sandalwood to uplift the user experience.
- All other listed plant extracts and conditioning agents contribute to overall softness and color clarity while supporting scalp comfort.
Usage, safety, and who this is for
- Ideal for all shades of natural color, all shades of color-treated or highlighted hair, and silver/grey tones.
- To use, apply to wet hair, massage into a rich lather, rinse, and follow with preferred Virtue conditioner or Restorative Treatment Mask.
- Use 2 to 3 times per week for optimal results, alternating with your current Virtue shampoo.
- Safety: test on a small area of skin before first use. If irritation occurs, discontinue use and consult a physician. Keep out of reach of children. Follow the included product instructions for dosage and specific usage.
This product is a cosmetic shampoo designed to refresh and brighten color reflections and is not an antiperspirant or medical treatment. Expect gradual color lift and shine with continued use as the cuticle remains flat to allow light to pass through, aided by color-control technology and conditioning ingredients.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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