The DO IT ALL Radiant Concealer + Multivitamin Serum from It Cosmetics delivers medium to full coverage with a fresh, radiant finish that lasts up to 16 hours. This shade, 425 – TAN RICH COOL, is designed to suit warm-toned tan complexions with a cool undertone. The formula is infused with a multivitamin serum to hydrate, plump the look of skin, and smooth fine lines, helping you achieve a flawless, natural glow without creasing. Each tube contains 7 mL of product and is designed to be gentle on the skin with non-comedogenic, dermatologist-tested credentials as part of its lineage of skin-friendly makeup.
What it Do for You
- Radiant finish with medium to full coverage for a seamless complexion.
- 16-hour wear helps maintain a fresh look throughout the day.
- Multivitamin serum delivers Niacinamide and vitamins B5 & E to support skin hydration, texture, and radiance.
- Hyaluronic Acid hydrates and plumps the look of skin for a smoother surface.
- Non-creasing formula and non-comedogenic properties reduce the risk of clogging pores.
Ingredients and Key Components
Multivitamin Serum — Niacinamide plus vitamins B5 and E help improve skin hydration, texture, and radiance, contributing to a healthier-looking base. Hyaluronic Acid — hydrates and plumps the appearance of skin, supporting a smoother under-eye or facial area. Other familiar constituents work together to create a cream-textured concealer that glides on with a soft-tip applicator.
Full ingredient list highlights 24 shades and technologies including Aqua/Water/Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Niacinamide, Phenoxyethanol, and Panthenol, among others, with potential colorants for variations. The product may contain CI 77891 (Titanium Dioxide) and other iron oxides in some formulations.
Usage, Tips & Fit
Who this is for: anyone seeking a radiant concealer with skin-loving vitamins, especially those who want hydration and a luminous finish that lasts all day. This shade 425 – TAN RICH COOL is tailored for tan complexions with a cool undertone.
Storage and care: keep in a cool, dry place and close the cap firmly after use to maintain freshness of the formula.
Note: Follow the included product instructions for any heating times, dosage, or specific usage guidelines. For best results, use the soft tip applicator to target the desired area and blend with a suitable brush for a seamless look.
In practice, you can expect a complexion where pores appear minimized and color matches blend smoothly into the skin. The formulation is designed to resist creasing and maintain a natural radiance while delivering comfortable wear throughout the day.
This shade and formula are designed to be used as a concealer with a focus on radiance and hydration, rather than a treatment that claims therapeutic effects.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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