What is the usage direction for this mascara?

Application: For wide awake eyes hold brush horizontally coating each lash with Natural nourishing Ingredients. For more volume, apply additional coats. Remove easily with RMS Beauty Ultimate Makeup Remover Wipes (sold separately). Follow the included product instructions for any additional usage details.

Who is this mascara best for?

This product is designed for anyone seeking enhanced lash volume with a long-wearing, smudge-free finish. The peptide ingredients aim to strengthen and thicken lashes, while the plush brush helps apply an even coat.

What are the key ingredients and what do they do?

Key components include peptides (Oligopeptide-2) to support lash appearance, waxes for a buildable base, and plant-derived extracts for conditioning. Iron Oxides provide HD Black pigmentation for a rich lash look.

Are there safety or usage cautions I should know?

As with any cosmetic product, test on a small area before first use and discontinue if irritation occurs. This product is for external use only and should be kept out of reach of children.

RMS Beauty Straight Up Peptide Mascara HD Black 4.5 mL

$39.85

Shipping to New Zealand

Processing: 1–3 business days Delivery: 15–25 business days

Straight Up™ volumizing Peptide Mascara in travel size HD Black from RMS Beauty. Aims to strengthen and thicken lashes with a plush brush and smudge-free wear, in a 4.5 mL tube.

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SKU: CH816248023073 Category: Mascara Brand: RMS Beauty

The Straight Up™ volumizing Peptide Mascara for travel is a high-performance lash product that delivers drama without flaking. This cosmetic is designed for anyone seeking lifted, thicker-looking lashes with long-lasting wear in a compact 4.5 mL size. The HD Black variant provides a rich, deep black finish to enhance eye definition while maintaining a natural-feeling formula. Aimed at everyday use and special-occasion makeup, it’s ideal for those who want noticeable volume with a comfortable, smudge-free hold.

Key benefits

Pro peptides help strengthen, revitalize, and thicken lashes, supporting healthier-looking lash fullness over time.
Exclusive tri-locking system creates smudge-free, flake-free long wear for all-day definition.
Plush brush lays on the drama, enabling precise coating of each lash for a visible increase in volume.
Formula designed for easy removal with RMS Beauty Ultimate Makeup Remover Wipes (sold separately), reducing tugging on lashes.
Travel-friendly 4.5 mL size fits neatly in a makeup pouch for on-the-go touchups or mini trips.

Ingredients and components

Water/Aqua/Eau serves as the solvent for the mascara, helping to carry nourishing ingredients onto the lashes. Candelilla Wax and Carnauba Wax provide a conditioning, buildable base that helps hold the lash shape. Shea Butter and other emollients condition lashes, while Glycerin adds moisture for a smoother glide. The formula includes Oligopeptide-2, a peptide designed to support lash appearance by aiding structure and volume. Iron Oxides (CI 77499) deliver the HD Black pigment for a rich, intense lash line. Lightly conditioning extracts like Portulaca Grandiflora and White Tea (Camellia Sinensis) Leaf Extract offer antioxidant-friendly support. The product also contains Leuconostoc/Radish Root Ferment Filtrate as a gentle preservative and texture enhancer.

In addition to the listed ingredients, the formula contains Glycoproteins and Arginine to help improve lash feel and appearance, while Non-GMO Zea Mays (Corn) Starch provides lightweight bulk without a heavy residue.

Who this is for and usage tips

This mascara is best for anyone looking to amplify lash volume without sacrificing comfort or wearability. The product is designed to be used with a lash brush, coating each lash evenly from root to tip. For more drama, apply additional coats as desired. To remove, use RMS Beauty Ultimate Makeup Remover Wipes (sold separately). Follow the included product instructions for any additional usage details. Safety note: test on a small area before first use and discontinue if irritation occurs. Keep out of reach of children.

Overall, you can expect a bold, smudge-resistant finish with nourished-looking lashes in a travel-friendly format.

4.5 mL size ensures you can take this premium mascara on trips or keep a compact setup at home without sacrificing performance.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.