How do I apply this eyeliner for the best results?

Apply along lash line using short strokes. It glides on smoothly, stays blendable for a few seconds to allow playful shaping, then sets for long wear.

Is this product waterproof and suitable for humid days?

Yes, the formula is waterproof and designed to stay put for over 24 hours, even in water.

Who should use this product?

Anyone seeking long-lasting, pigment-rich liner with blendable playtime for creative eye looks. It works well for those wanting substantial color payoff with waterproof performance.

What safety notes should I be aware of?

Use along the lash line as directed. If irritation occurs, discontinue use. Keep out of reach of children and test a small area first if you have sensitive eyes.

What should I do if I want a graphic eye look?

Mix colors and layer as desired. The studio tip encourages combining different shades to achieve your preferred graphic effect.

Smashbox Gel Liner Brewed (Brown) 0.04 g

NZ$74.88

Shipping to New Zealand

Processing: 1–3 business days Delivery: 15–25 business days

Always On Gel Liner Brewed (Brown) from Smashbox is a 0.04 g pigment-rich, waterproof gel eyeliner pencil with 24-hour wear and blendable playtime for limitless looks.

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SKU: CH607710056343 Category: Eyeliner Brand: Smashbox

The Always On Gel Liner Brewed (Brown) from Smashbox is a pigment-rich gel pencil that glides on with ease, delivering saturated color that lasts. Designed for even blendable application, it stays put for over 24 hours and remains waterproof, making it ideal for long shoots or all-day wear. This 0.04 g pencil is perfect for sculpting graphic looks or subtle definition, staying blendable for a few seconds to give you playtime for your artful eye.

Key benefits

Long-lasting color that stands up to humidity and hours of wear.
24-hour wear performance for all-day definition without frequent touch-ups.
Pigment-rich gel formula provides intense color payoff in a single stroke.
Waterproof formula helps your look stay in place, even on watery days or shoots.
Follow the studio tip to mix colors for your ultimate graphic eye look, expanding your creativety without changing the base product.

Ingredients and components

The formulation uses a blend of setting agents and pigments to deliver smooth glide and lasting color. Key considerations include a pigment-rich base for saturated payoff, a waterproof system to resist water exposure, and a texture that remains blendable for a few moments after application to allow shaping and smudging as desired. Specific ingredients listed include a combination of silicones, waxes, and hydrocarbon carriers that are standard in gel eyeliners, designed to help color glide on evenly and set for long wear.

Usage tips and suitability

Apply along the lash line using short strokes to build intensity. Use it with a 24 Hour Shadow Primer and other eye products to extend wear and maximize color depth. This product is best for customers seeking long-lasting, waterproof eyeliner with bold color payoff and flexibility for creative looks.

Storage and safety reminders: keep out of reach of children. If irritation occurs, discontinue use and consult a clinician. For best results, follow the included product instructions for usage and safety.

Always On Gel Liner is designed for cosmetic use around the eyes and should be used as directed. Ensure you test a small area first if you have sensitive eyes or wear contact lenses.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.