You are viewing Bleach It Permanent Hair Color, L00A Platinum Bleach from got2b. This product lightens hair up to 8 levels and delivers a cool platinum look, designed for those seeking a striking, ice-toned result. It is intended for use on hair that has not been previously colored. The kit includes everything you need to apply the lift in one box, with a focus on easy application and minimized brass.
What it does for you
- Lightens hair up to 8 levels depending on starting color, texture, and condition.
- Gel-based lightening formula facilitates smooth, even coverage during application.
- Anti-brass purple mask helps neutralize warm tones for a cooler platinum result.
- Complete kit provides all essentials: lightening cream, developer lotion, booster, anti-brass mask, gloves, application tip, and instruction leaflet.
- Clear front-of-box model reference guides expected lightening result on medium blonde hair for informed planning.
Ingredients and why they matter
- Lightening cream/Crème décolorante: Aqua (Water) and Ammonium Hydroxide work together to break down natural pigment for lift, while Xanthan Gum and Cellulose Gum aid in even spread and consistency.
- Developer lotion/Lotion oxydante: Aqua (Water) and Hydrogen Peroxide act as the lifting agent to lighten hair; Potassium Hydroxide helps regulate pH during the chemical process.
- Booster/Sublimateur: Potassium Persulfate and Sodium Persulfate support effective lightening and even distribution of the lift throughout the hair shaft.
- Anti-brass purple mask/Masque violet anti-reflets cuivrés: A purple pigment complex (including Violet 43 and Blue 12) neutralizes yellow/orange undertones to achieve a cooler platinum shade.
Usage tips and who this is for
- Best results are achieved on hair that is not previously colored; result on starting hair color may vary.
- Gel formula helps with easy application and precise distribution of lightening cream.
- Anti-brass mask is designed to minimize brassiness for a cool platinum finish.
- Read the included leaflet for step-by-step usage and safety information before applying.
The product is represented as a 60 mL kit designed to deliver a cool platinum result with up to 8 levels of lift. Store and use as directed on the instructions leaflet. Follow the included product instructions for specific usage and application times as this can vary by starting hair color and condition.












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