L’Oréal Paris EverPure Brass Toning Purple Conditioner 200

The EverPure Brass Toning Purple Conditioner from L’Oréal Paris helps maintain a perfect blonde by neutralizing brassy yellow and orange undertones with purple pigments that penetrate the hair. Designed for bleached, blonde, highlighted brunette, and silver hair, this conditioner leaves hair moisturized while helping keep cool, salon-like tones between color appointments.

Key benefits

• Neutralizes brassy yellow and orange undertones to keep blonde tones fresh.
• Purple pigments work to counteract brassiness for a cooler, brighter look.
• Leaves hair feeling deeply moisturized with a gentle conditioning formula.
• Formulated to be sulfate-free, paraben-free, with no harsh salts, gluten-free, and vegan-friendly.
• Suitable for bleached, highlighted brunette, and silver hair to support vibrant color longevity.

Ingredients and how they matter

• Aqua (Water) — solvent that helps deliver conditioning agents evenly through the hair.
• Glycerin — humectant that helps retain moisture for smoother, more manageable hair.
• Butylene Glycol — humectant and solvent aiding product spreadability and moisture retention.
• Cetearyl Alcohol — fatty alcohol that softens hair and provides slip for detangling.
• Dimethicone — lightweight silicone that adds slip, reduces frizz, and protects cuticles.
• Purple pigments — provide direct neutralization of brassiness on bleached and blonde shades for cooler tones.
• Glycerin and plant-derived hibiscus components (where present) contribute to moisture and a smooth feel over time.
• Free-from sulfates, parabens, harsh salts; gluten-free and vegan — aligns with clean-label expectations while preserving color-treated hair.

Usage guidance and who this is for

Use this conditioner after shampooing to maintain cool blonde tones and hydrated hair. It is designed for bleached, blonde, highlighted brunette, and silver hair. For best results, apply after shampoo, leave on 2-5 minutes, then rinse thoroughly. Follow the included product instructions for any adjustments based on your hair type.

Storage and care tips: keep in a cool, dry place away from direct sunlight. If irritation occurs, discontinue use and consult a professional. Test on a small area before full use, especially if you have sensitive skin or a history of reactions to hair products.

This product is a cosmetic conditioner intended to tone brassiness and condition hair; it is not a medical treatment. Use as part of your regular hair care routine between color sessions to extend the life of your cool blonde tones.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.