The Virtue Recovery Shampoo is a luxurious cleansing treatment designed to nourish and rebuild dry, damaged hair. This 60 mL formula uses Alpha Keratin 60ku® to deposit pure, human keratin protein directly into the hair, helping to fill in cracks in the cuticle and restore hydrated health with every use. It’s ideal for all hair types, especially hair that has been stressed by heat, chemical treatments, or color processing.
Key Benefits
- Replenishes damaged strands by depositing keratin to help repair the cuticle and reduce breakage.
- Gently dissolves daily build-up while leaving hair soft, healthy, and more manageable.
- Provides a high-powered treatment experience in a shampoo format, delivering noticeable smoothing and padding with each wash.
- Suitable for color-treated and chemically treated hair, offering safe care without compromising color.
- Enjoy a luxurious lather with a hydrating finish and a fragrance that blends creamy coconut, tropical yuzu, and warm woods.
Ingredients and How They Help
- Alpha Keratin 60ku® — deposited keratin protein that helps fill cracks in the hair’s cuticle, supporting repair from heat, chemical treatments, and color.
- Hydrolyzed Quinoa — provides conditioning benefits to improve softness and manageability.
- Citrus Paradisi (Grapefruit) Fruit Extract — contributes to a pleasant fragrance and may offer antioxidant benefits in the formulation.
- Glycerin — humectant that helps maintain moisture balance for hydrated hair.
- Proteins and conditioning agents in the blend work together to improve the overall feel and resilience of hair after each use.
Usage & Who This Is For
Usage is: work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner for optimal results. This product is ideal for all hair types, especially hair that’s damaged or in need of extra care, and is safe for color-treated and chemically treated hair.
Storage and handling tips: store in a cool, dry place and keep out of reach of children. As with any cosmetic product, perform a patch test if you have sensitive skin or known allergies to listed ingredients. If irritation occurs, discontinue use and consult a professional.
With the help of Alpha Keratin 60ku®, this shampoo behaves like a high-powered treatment product, delivering conditioning and rebuild benefits you can feel after washing. Expect softer, more manageable hair after uses while maintaining color integrity.
Close with a reminder of the customer experience: a luxurious lather and hydrating finish make this a standout option for those seeking repair-focused hair care without sacrificing everyday usability.
Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.
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