The Pure Canvas Primer Illuminating from Laura Mercier is a high-performance makeup base powered by skincare ingredients. This illuminates the complexion while extending wear for up to 12 hours, helping skin look radiant during and after makeup application. If you want a luminous, long-lasting finish that also cares for your skin, this primer is designed for you.
Key benefits
- 12-Hour Extended Wear: Keeps makeup looking vibrant and fresh for half a day or more.
- Enhances Luminosity: Delivers instant radiance and sustains brightness over time.
- Evens Dark Spots and Discoloration: Helps reduce the appearance of uneven skin tone with continued use.
- Skin Perfecting Complex: Aims to moisturize, protect and smooth skin for a refined canvas.
- Light-Reflected Texture: Porecelain Flower and Encapsulated Luminous Pearls boost luminosity for a luminous finish.
Ingredients and how they matter
Water (Aqua/Eau) and Glycerin provide lightweight hydration that helps create a smooth base for makeup. Caprylic/Capric Triglyceride helps provide slip for easy application. The formula includes rose extracts from the Skin Perfecting Complex to moisturize, protect and smooth skin, contributing to a healthy-looking surface. Encapsulated Luminous Pearls and Mica reflect light to impart instant radiance while refining texture. Other conditioning ingredients like Squalane and Ethylhexyl Olivate support skin barrier feel without a heavy residue. Iron Oxides (Ci 77491, 77492, 77499) offer soft-tocusing color for a natural glow. The inclusion of Phospholipids and Phytosterols aids in skin compatibility and comfort during wear.
Key active-ish terms (for context):
Skin Perfecting Complex — an exclusive blend designed to moisturize, protect and smooth skin.
Who this is for and how to use
Recommended for makeup wearers who want a luminous finish that lasts. It’s ideal for those seeking a radiant complexion without sacrificing longevity. As with all skincare-infused primers, test a small area first to check for sensitivity. Use after skincare for best results.
Pro-tips include ending application with a downward motion to set baby hairs for smoother makeup application, applying a second layer to key high points for added radiance, and pressing product over set makeup to reduce an overly powdered look while maintaining glow.
Notes: Follow the included product instructions for usage details. This product is not intended to diagnose, treat, cure or prevent any disease. Keep out of reach of children.
In short, you get a luminous, long-wearing makeup base that also cares for your skin. The combination of moisture from rose extracts and light-reflecting minerals supports an even, radiant canvas that makeup can glide over with ease.
How to use Pure Canvas Primer Illuminating
Simple steps to achieve a radiant, long-lasting base with this illuminating primer.
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Prepare skin
Start with clean skin and your usual skincare routine before applying the primer.
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Dispense
Gently massage a dime-sized amount of product onto skin with fingertips after your skincare steps.
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Layer for glow
For an extra dewy look, pat an additional layer onto areas like the cheekbones.
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Finish with makeup
End application with a downward motion to help facial hair lay smoothly for optimal makeup adherence.
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Set and radiate
If desired, press illuminating primer over set makeup with fingers on the temples and upper cheeks to minimize excess powder texture while maintaining radiance.
Frequently Asked Questions
Is this primer safe for sensitive skin?
The primer is formulated to be compatible with makeup wear. As with any skincare product, test a small area on clean skin first to check for sensitivity before full-face use.
How long does the luminosity last once makeup is applied?
Illuminating primer extends makeup wear for up to 12 hours, helping maintain a luminous finish throughout the day.
What makes this primer different from other primers?
It combines high-performance makeup with skincare benefits through the Skin Perfecting Complex and Encapsulated Luminous Pearls to boost radiance while moisturizing and smoothing skin.
How should I apply this primer?
Apply after skincare. Gently massage a dime-sized amount onto skin with fingertips. For extra glow, pat an additional layer onto highlighted areas such as the cheekbones.
Is there any safety guidance I should follow after using this product?
Discontinue use if irritation occurs. Follow the included usage directions and keep out of reach of children.
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