Noughty Curl Primer 97% Natural 200 mL

The Hello Curls Define & Reshape Curl Primer from Noughty is a 200 mL formula designed to prep, define, and optimize curls or create a natural wave on its own. This 97% natural primer supports smoother, more controllable curls when layered under your favorite styler, and can be used between washes to reshape and refresh texture. It’s ideal for anyone seeking better curl definition with a hydrated, movable finish.

Key benefits

• Prime and define Curls: prepares freshly washed hair for styling, helping your chosen product work harder for longer hold.
• Shape and optimize waves: defines movement while maintaining natural volume and bounce.
• Between-wash refresh: reshapes rebellious curls and reinvigorates body in lifeless waves between washes.
• Frizz reduction with QuinOxy: helps reduce volume and frizz even in humid conditions without sacrificing movement.
• Detangling and moisture: blends wheat extract, camelia oil and linoleic acid to trap moisture and smooth flyaways.

Ingredients and why they matter

• QuinOxy — Noughty’s curl-optimizing formula that fights frizz and leaves hair smooth and hydrated, with reduced volume and frizz in humidity while preserving movement.
• Sea kelp extract — moisture replenishment rich in vitamins, minerals and trace elements to nourish curls.
• Shea butter — provides a luxe feel and deep conditioning to support softness and manageability.
• House of Oils — a blend of plant oils that boosts strength, improves suppleness, smoothness and shine, and helps reduce damage and breakage.
• Wheat extract, camelia oil, linoleic acid — detangling blend that traps moisture and tames flyaways for smooth waves and stand-out curls.
• Vegan and vegetarian friendly formulation with 97% natural ingredients.

Usage tips and who this is for

• Pre-style Option 1: Apply on freshly washed hair under your favorite styler to prepare, define and optimize curls. Dry with a diffuser for best results.
• Pre-style Option 2: Spritz through damp hair as a styler to create natural, beachy waves; allow to air dry for a relaxed vibe.
• Re-style: Between washes, spritz onto dry hair, scrunch to reinvigorate curls and let dry naturally for renewed bounce.
• Best for those who want defined curls with movement, reduced frizz, and easier styling under a range of conditions.
• Safety: test on a small area before use and keep out of reach of children. Follow the included product instructions for specific usage.

All content reflects the product’s stated claims and ingredients, designed to deliver curl definition, hold, and re-shaping without compromising smoothness or movement. When used as directed, it supports balanced moisture and improved manageability for a polished, natural-winish look.