The Aveeno Anti-itch Concentrated Lotion is a fast-acting topical treatment designed to ease itching and discomfort from minor skin irritations. This concentrated formula provides targeted relief and helps calm the skin for adults and children two years of age and older.
Key benefits
- Calamine helps dry up weepy rashes, providing drying action at the site of irritation.
- Pramoxine HCl offers targeted temporary relief from itching and minor pain.
- Colloidal oatmeal is skin soothing and contributes to a non-greasy, invisible finish when rubbed in.
- Concentrated formula contains less water and more emollients, so it won’t run or drip like ordinary calamine lotion.
- Emollients and petrolatum help create a protective layer to support the skin’s natural moisture balance.
Ingredients and what they do for you
- Calamine 3.0% (w/w) — a soothing mineral that helps dry and calm irritated, weepy skin on contact.
- Pramoxine HCl 1.0% (w/w) — a topical anesthetic that relieves itching sensation at the affected area.
- Avena sativa (oat) kernel extract and oat kernel oil — natural oat components that soothe and moisturize the skin.
- Camphor — provides cooling sensation that can momentarily ease discomfort.
- Dimethicone and petrolatum — form a protective barrier that helps lock in moisture and reduce friction.
- Glycerin and isopropyl palmitate — humectants and emollients that help soften and smooth the skin.
- Water (aqua) and other inactive ingredients — support the product’s texture and stability.
Usage and safety tips
- Adults and children two years of age and older: Apply to affected area not more than three to four times daily.
- Children under two years of age: Consult a doctor before use.
- Test on a small area of skin first to check for sensitivity or adverse reaction.
- Do not apply to broken or severely irritated skin without medical advice.
- Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
Size and brand details are preserved for accuracy: the product is offered in a 118 ML container under the Aveeno brand. This product is intended for temporary relief of itching and pain associated with common minor skin irritations such as poison ivy/oak/sumac, insect bites, and chicken pox rash.
Keep out of reach of children. Follow the included product instructions for usage frequencies and any additional precautions.
How to use Aveeno Anti-Itch Concentrated Lotion
Follow these steps to apply the lotion effectively and safely.
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Prepare
Wash and dry the affected skin area before applying the lotion.
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Apply
Apply to the affected area not more than three to four times daily, as directed.
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Massage
Gently rub the lotion into the skin until it is invisible; the formula is non-greasy and designed to stay put.
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Safety check
If irritation develops or conditions worsen, discontinue use and consult a healthcare professional. Do not use on broken skin and keep away from eyes.
Frequently Asked Questions
Who should use this product?
Adults and children two years of age and older can apply this lotion to affected areas. Children under two should consult a doctor before use.
What does calamine do in this formula?
Calamine helps dry up weepy rashes and provides soothing relief on contact.
How often can I apply it?
Apply to the affected area not more than three to four times daily as directed.
Are there any safety precautions?
Test on a small area first to check for sensitivity. Avoid applying to broken skin and keep out of reach of children.
What should I expect after applying this lotion?
The creamy formula with colloidal oatmeal is non-greasy and tends to be invisible after rubbing in, helping you wear clothing without transfer.
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