Natural Instincts Bold Permanent Hair Dye with 0% ammonia is a premium color system designed to deliver gentle, glossy color for up to 8 weeks, even on dark bases. This variant, R56 Achiote Auburn, pairs bold shade with moisturizing components to help keep hair smooth and vibrant. Formulated with argan oil, açaí and guarana extracts, and VitaBoost Color Amplifier, it aims to provide rich color with added moisture without animal-derived ingredients.
Key benefits
- Bold yet gentle color: Achieve vibrant R56 Achiote Auburn shade that remains glossy for weeks without ammonia.
- Moisture-rich formula: Argan oil, açaí and guarana extracts help nourish hair during coloring.
- Long-lasting color: Up to 8 weeks of bold color even on dark bases.
- 0% ammonia, no animal-derived ingredients: Clean color experience with a compassionate formulation.
- Moisture Shine Mask included: A follow-up treatment to boost shine and help lock in color.
Ingredients and how they help
- Water/Eau and Propylene Glycol: provide solvent support for even distribution of color.
- Ethanolamine: helps adjust pH for color uptake.
- Cetearyl Alcohol: softens hair to improve manageability during processing.
- Argania Spinosa Kernel Oil (Argan Oil): nourishes and smooths hair, aiding shine.
- Açai Extract and Guarana Extract: deliver antioxidant properties and contribute to color depth.
- VitaBoost Color Amplifier: supports vibrant, lasting color and improved moisture retention.
- Parfum/Fragrance: provides a pleasant scent during and after processing.
- Ascorbic Acid and Citric Acid: help balance formulation and maintain color integrity.
Usage tips and suitability
- This product is ideal for dark bases and all hair types & textures seeking bold, glossy color with moisture.
- Always read and follow the enclosed leaflet. Perform an allergy test and strand test before full application.
- Use the Moisture Shine Mask after rinsing to enhance shine and help lock in color.
- Keep out of reach of children and store in a cool, dry place with the packaging intact.
With its color-boosting ingredients and 0% ammonia formula, this dye is designed to provide a bold look without compromising hair softness. Expect rich, long-lasting color that shines, while you enjoy the moisture you love from a trusted brand.

















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