The Colgate Optic White Advanced Toothpaste Icy Fresh deeply whiten is designed for daily use and targets stains beyond the surface. It uses 2% hydrogen peroxide to help whiten over time and is safe for enamel when used as directed, providing cavity protection with a fluoride formula. This product is vegan and suitable for adults and teens 12 years and over seeking a brighter smile.
Key Benefits
- Deep whitening action that can help brighten teeth by up to 4 shades when used as directed.
- 2% hydrogen peroxide ingredient helps whiten beyond surface stains.
- Fluoride toothpaste formula provides anti-cavity protection while cleaning and polishing teeth.
- Safe for enamel and suitable for everyday use with a vegan formulation.
- Fresh Icy Fresh flavor and texture designed for a pleasant brushing experience twice daily.
Ingredients and what they mean for you
- Sodium Monofluorophosphate (0.76%) — a fluoride source that helps reduce the risk of cavities when used correctly.
- Hydrogen Peroxide — a whitening agent that helps remove deeper staining beyond the surface level.
- Calcium Pyrophosphate — a cleaning and polishing agent that supports gradual stain removal during brushing.
- Disodium Pyrophosphate — helps inhibit tartar buildup and contributes to whitening action.
- Aroma and Sucralose — provide flavor for a refreshing brushing experience.
- Other ingredients include Silica, Glycerin, PEG-12, PVP, Sodium Lauryl Sulfate, and a combination of thickeners and humectants to maintain paste texture and mouthfeel.
Usage tips and who this is for
- Adults and children 12 years and over: Do not swallow. Brush teeth thoroughly, preferably after each meal, at least twice a day or as directed by a health care practitioner.
- For best results, pair with brushing twice daily for 6 weeks as indicated.
- Store in a cool, dry place and keep out of reach of young children.
- How this works: the combination of whitening peroxide and mild polishing agents helps improve tooth brightness over time while continuing to protect against cavities with fluoride.
With its 133 mL size and a formulation designed to be safe for enamel, this toothpaste is a option for people seeking a brighter smile without sacrificing daily cavity protection.












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