Colgate Sensitive Whitening Toothpaste 72mL is a everyday dentifrice designed to provide 24/7 sensitivity protection when brushed twice daily. This toothpaste contains potassium nitrate to help soothe nerves in exposed dentin while also aiding in surface stain removal to help keep teeth whiter with regular brushing.
Benefits and what to expect
- Potassium Nitrate helps soothe exposed dentin nerves for improved comfort when consuming hot or cold foods and beverages.
- Sodium Fluoride provides cavity protection as part of a daily brushing routine.
- Whitening action reduces surface stains for a brighter smile when used regularly with brushing.
- Helps build increasing protection against future sensitivity with continued twice-daily brushing.
- Contains fluoride and is suitable for adults and children over 12 years as part of a brushing routine.
Ingredients and key components
- Potassium Nitrate (5%) a desensitizing agent that can help relax nerves in the tooth to reduce sensitivity.
- Sodium Fluoride (0.24% (0.14% w/v Fluoride Ion)) provides cavity protection and helps strengthen enamel.
- Water, Hydrated Silica, Glycerin, Sorbitol, PEG-12, PVM/MA Copolymer, Sodium Lauryl Sulfate, Flavor, Poloxamer 407, Trisodium Phosphate, Sodium Hydroxide, Cellulose Gum, Sodium Saccharin, Xanthan Gum, Titanium Dioxide, FD&C Blue No. 1
Usage tips and who it’s for
Recommended for adults and children over 12 years. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 should consult a dentist or physician.
Keep this toothpaste out of reach of children and follow the included product instructions for any additional guidance. With regular use, you can expect long-lasting sensitivity relief and improved surface stain removal as part of your routine care.
Storage and care: store in a cool, dry place and keep the cap closed after use to maintain product freshness.
How to use Colgate Sensitive Whitening Toothpaste 72 mL
A straightforward brushing routine to help manage sensitivity while maintaining whitening of surface stains.
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Prepare and wet toothbrush
Squeeze a pea-sized amount of toothpaste onto a wet toothbrush and set to brush as part of your twice-daily routine.
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Brush evenly
Brush all surfaces of each tooth for at least 1 minute, focusing on sensitive areas to maximize coverage and effectiveness.
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Rinse and spit
Spit out toothpaste after brushing; do not swallow. Rinse if desired, but follow product instructions.
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Store properly
Close the cap after use and keep the tube in a cool, dry place away from children.
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Safety check
If irritation occurs or if you are under 12 years old, consult a dentist or physician. Follow all warnings on the packaging.
Frequently Asked Questions
Is this toothpaste safe for adults and teens over 12 years old?
Yes. The product is recommended for adults and children over 12 years as part of a brushing routine. Do not swallow and consult a dentist if unsure.
What makes this toothpaste good for sensitive teeth?
It contains potassium nitrate to soothe nerves in exposed dentin and provides ongoing protection with twice-daily brushing.
Does this toothpaste help with whitening?
Yes, it has a whitening formula that helps remove surface stains to keep teeth whiter with regular brushing versus non-whitening toothpaste.
Are there any cautions for children or during use?
Yes. Children under 12 should consult a dentist or physician. Do not swallow and avoid contact with eyes.
What are the active ingredients and their purpose?
Potassium Nitrate (5%) helps desensitize nerves; Sodium Fluoride (0.24%, 0.14% w/v Fluoride Ion) provides cavity protection and enamel support.
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