What does the 4% niacinamide do in this primer?

Niacinamide (4%) helps even out skin tone and brightens the look of dullness, contributing to a more uniform complexion under makeup.

Is this primer suitable for all skin types?

Yes, the formula is described as suitable for oily, normal, dry, and combination skin types and provides a translucent finish for all skin tones.

How should I apply this primer for best results?

Apply evenly to the face before makeup using your fingertips to pat into the skin, then allow 30 seconds to set before applying makeup.

Are there any safety precautions I should follow?

Test on a small area of skin before full use to check for sensitivity or irritation. If irritation occurs, discontinue use and consult a professional. Keep out of reach of children.

What is the size and where does this product fit in the routine?

The product size is 24 ML. It fits as a base under foundation to improve wear and provide a dewy finish.

E.L.F. Cosmetics Power Grip Primer 4% Niacinamide 24 ML

$19.34

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

Power Grip Primer + Niacinamide by E.L.F. Cosmetics is a translucent gel primer that grips makeup and brightens skin with 4% niacinamide, delivering a dewy finish for all skin tones. 24 ML.

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The Power Grip Primer + Niacinamide by E.L.F. Cosmetics is a gel-based makeup primer designed to grip your makeup while brightening and evening skin tone. This translucent formula preps the face, helps smooth texture, and creates a radiant backdrop for a flawless makeup application across all skin tones. Ideal for anyone wanting a dewy finish with long-lasting wear, this primer is suitable for oily, normal, dry, and combination skin types.

Key benefits

Gel primer formula grips makeup for long-lasting wear
Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
Gives skin a dewy, glowing finish
Translucent-finish primer works on all skin tones
100% vegan, cruelty-free, and Leaping Bunny Certified

Ingredients and how they help

Niacinamide (4%) — Evens out skin tone and brightens the look of dullness, helping the skin look more uniform under makeup.
Water (Aqua) and Glycerin — Hydrating, helps skin feel refreshed and ready for application.
Butylene Glycol — Humectant that assists with product spreadability and skin moisture.
PEG-150 Distearate and Polysorbate 80 — Emollients that support a smooth, transiently slip-free finish for makeup application.
Pentaerythritol derivatives and Hydroxyacetophenone — Preserve formula integrity and maintain skin comfort during wear.

Usage tips and who this is for

Apply makeup primer evenly to Face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. This primer is great for those seeking a luminous base and durable makeup wear without a heavy, opaque look.

Safety note: test on a small area of skin before full use to confirm there is no sensitivity or irritation. Keep out of reach of children. Follow the included product instructions for any specific usage guidance.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.