What is the best way to use this shampoo for toning?

Apply to wet hair, leave on for 1-3 minutes, and rinse thoroughly. For best results, use as directed and avoid contact with eyes. Patch test before first use to check for sensitivity.

Who is this product best for?

Ideal for individuals with blonde hair who want to neutralize brassy or yellow tones while maintaining moisture and shine. Suitable for those seeking a vegan, cruelty-free toning shampoo that avoids sulfates and parabens.

What are the key active components and what do they do?

Elderberry oil conditions hair and Vitamin C derivative helps brighten and protect. The violet pigment neutralizes brassiness, leaving a cooler tone.

Are there any safety precautions I should know?

Test on a small area before use and discontinue if irritation occurs. Keep out of reach of children. If irritation or eye contact occurs, rinse thoroughly with water and seek medical advice if needed.

HASK Blonde Care Purple Toning Shampoo 355 mL

$16.54

Shipping to the United States

Processing: 1–3 business days Delivery: 5–10 business days

HASK Blonde Care Purple Toning Shampoo is a purple-toning cleanser that neutralizes brassiness while adding shine. Enriched with elderberry oil and vitamin C, it moisturizes dry hair in a 355 mL bottle for cooler, healthier-looking blonde.

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SKU: CH071164304129 Category: Shampoo Brand: Hask

The full product, HASK Blonde Care Purple Toning Shampoo, is designed to cancel out unwanted warm, brassy tones while gently cleansing hair. This highly pigmented violet formula helps achieve a cooler blonde and is best for those looking to refresh or maintain a bright, brassy-free shade. Enriched with elderberry oil and vitamin C, it supports shine and moisture for dry, damaged hair to look healthier over time.

Key benefits

Brightens and neutralizes brassy tones with a vibrant violet formula that counteracts yellow hues.
Gently cleanses hair while preserving moisture, reducing the appearance of dull, dry strands.
Vegan and cruelty-free formula that avoids sulfates, parabens, silicones, phthalates, gluten, and drying alcohol.
Infused with elderberry oil and vitamin C to help enhance shine and improve overall hair health.
Easy to incorporate into routine with a simple 1-3 minute processing window for depth and tone control.

Ingredients and what they do

Aqua/Water/Eau — solvent that enables cleansing and evenly distributes the formula through hair.
Sodium C14-16 Olefin Sulfonate — a mild surfactant that helps lift dirt and oil from the hair and scalp.
Cocamidopropyl Betaine — gentle cleansing agent that improves foaming and reduces surface irritation.
Glycerin — humectant that helps retain moisture for smoother, hydrated hair.
Sambucus nigra (elderberry) seed oil — provides conditioning properties and supports shine.
Magnesium Ascorbyl Phosphate — a stable Vitamin C derivative that supports brightening and antioxidant activity.
Cocos Nucifera (Coconut) Oil — conditioning emollient that helps soften the hair.
Tocopheryl Acetate — Vitamin E, which helps nourish and protect hair from free radical damage.
Panthenol — Provitamin B5 that helps improve hair strength and manageability.
Polyquaternium-10 and Polyquaternium-7 — conditioning polymers that improve combability and smoothness.
Fragrance (Parfum) — provides a pleasant scent while maintaining formula stability.
CI 60730 (Ext. Violet 2) — provides the purple pigmentation to neutralize brassiness.
Safety note: Methylchloroisothiazolinone and Methylisothiazolinone are listed; follow product instructions and discontinue use if irritation occurs.

Usage tips and who this is for

This product is ideal for anyone seeking to neutralize warm, yellow, or brassy tones in blonde hair. For best results, apply to wet hair, leave on for 1-3 minutes, and rinse thoroughly. Always perform a patch test before first use to check for sensitivity, and avoid contact with eyes. Keep out of reach of children.

Note: Follow the included product instructions for processing times and usage details.

With proper use, you can refresh blonde tone without harsh bleaching or color reapplication, while enjoying a nourishing blend that supports moisture and shine.

This 355 mL bottle provides a consistent toning experience and a reliable option for maintaining cooler blonde hues between color services.

Disclaimer: This product is not intended to diagnose, treat, cure, or prevent any disease. Always read and follow the product label. Consult a healthcare professional if you have any health concerns.